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Education for the 80s and Beyond.
Peer reviewed Peer reviewed
Wakefield, Gay; Cottone, Laura Perkins – Public Relations Review, 1986
Reviews the 1980s literature regarding trends in public relations practice and implications for PR degree programs. Makes specific recommendations for development of effective degree programs. (MS)
Descriptors: Degree Requirements, Education Work Relationship, Higher Education, Program Development
Australian Public Relations: Status at the Turn of the 21st Century.
Peer reviewed Peer reviewed
Singh, Raveena; Smyth, Rosaleen – Public Relations Review, 2000
Notes how over the last two decades the Public Relations Institute of Australia together with its strategic alliances have made many changes, structurally, strategically, and academically towards the professional growth of public relations. Discusses the views of the Public Relations Institute of Australia and offers a snapshot of two surveys on…
Descriptors: Business Education, Communication Research, Foreign Countries, Futures (of Society)
Opportunity Realized: Undergraduate Education within Departments of Communication.
Peer reviewed Peer reviewed
Miller, Dan P.; Kernisky, Debra A. – Public Relations Review, 1999
Offers three models for educating future public-relations practitioners from a communication point of view: a macro-approach that integrates outcomes, curriculum, pedagogy and assessment at the program level; a micro-approach that adds specifics of outcomes, pedagogy, and assessment strategies for each of five core course-content areas; and a…
Descriptors: Core Curriculum, Course Content, Educational Objectives, Higher Education
Toward the Ideal Professional Master's Degree Program.
Peer reviewed Peer reviewed
Russell, Maria P. – Public Relations Review, 1999
Outlines work accomplished at the 1998 National Communication Association Summer Conference, presenting a model for a professional master's-degree program in public relations that integrates outcomes, assessment, curriculum, and pedagogy. Outlines program outcomes, curriculum, essential curriculum-content areas, pedagogical approaches, and…
Descriptors: Curriculum Development, Educational Objectives, Graduate Study, Higher Education
Models for Theory-Based M.A. and Ph.D. Programs.
Peer reviewed Peer reviewed
Botan, Carl; Vasquez, Gabriel – Public Relations Review, 1999
Presents work accomplished at the 1998 National Communication Association Summer Conference. Outlines reasons for theory-based education in public relations. Presents an integrated model of student outcomes, curriculum, pedagogy, and assessment for theory-based master's and doctoral programs, including assumptions made and rationale for such…
Descriptors: Curriculum Development, Doctoral Programs, Educational Objectives, Graduate Study