Describes how and why writing program administrators should get involved in developing a technical communication program. Discusses one such program, in which students are prepared as technical writers to enter the profession of technical communication. Suggests how to begin and how to develop ties with the industrial community. (HB)

Describes briefly the proposal to change the writing program universitywide at Western Illinois University. Draws conclusions about the rhetorical situation of the writing program administrator in his or her attempts to substantively rename and predicate what educators do and thus to redefine the discipline. (MG)