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Pomerenke, Paula J. – Journal of Business Communication, 2001
Notes that educators of business communication have felt isolated and powerless fighting administration. Presents four challenges for business communication educators to: (1) support plain language across the continents; (2) strengthen relationships with practitioners; (3) remove the basic skills yoke that has burdened educators for so long; and…
Descriptors: Business Communication, Business Education, Higher Education, Instructional Improvement