Five worst enemies to alumni offices' long-range plans are identified: failure to dovetail office plans with institutional plans, turnover in personnel, not enough staff or money to meet goals, failure to review plans regularly, and structuring plans with too little latitude to shift priorities as needed. (MLW)

A discussion of planning for college and university centennial celebrations, or other milestone anniversaries, looks at reasons for creating a major event; objectives of early planning sessions; considerations in event design; scope and budget; use of consultants; appointment of an archivist; individual event planning; and fitting events to the…

It is proposed that schools of social work typically respond reactively and defensively when workload demands increase relative to available resources. Strategic planning is offered as a tool for increasing faculty's and administrators' sense of vitality and empowerment. Conditions, tasks, outcomes, and pitfalls of successful strategic planning…

A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options,…

Information is presented reflecting the process of planning at New Mexico Junior College (NMJC). First, the NMJC mission statement highlights the college's goals of providing opportunities for individuals, communities, and business and industry within the framework of a comprehensive community college. Next, NMJC's continuous objectives and…

Presents the methods and findings of a survey conducted at the University of Arkansas to determine the status of planning at rural community colleges, the types of data used in making planning decisions, and the perceived effectiveness of short-term planning. (AYC)

Serious but sustained institutional planning can be of help to any institution preparing for the challenges of the next two decades. A planning model at the Massachusetts College of Pharmacy and Allied Health Sciences is described. (MLW)

This guide uses the planning process at the University of Maryland, College Park, as an example of comprehensive campus-wide planning for institutional and programmatic diversity goals. Five planning principles are identified: (1) accountability, (2) inclusiveness, (3) shared responsibility, (4) evaluation, and (5) institutionalization. Chapters…

The major benefit of an environmental scanning/forecasting system is in providing critical information for strategic planning. Such a system allows the institution to detect social, technological, economic, and political trends and potential events. The environmental scanning database developed by United Way of America is described. (MLW)

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

In 1990-91, responding to the rapid growth and change of both community and college, New Mexico State University's (NMSU's) Dona Ana Branch Community College (DABCC) revised its 5-year plan which was adopted in 1989 to establish goals that would shape the actions, policies, and plans of the college. These goals included: (1) increase instructional…

The efforts to develop a long-range plan for the Wisconsin Alumni Association are described. Steps to take to set up a long-range plan for alumni associations include: needs assessment, volunteer committee to advise staff, situation analysis, alumni census, mission statement, goals, implementing the plan, and evaluation. (MLW)

Recommendations for marketing policies, goals, objectives, and activities are presented in this report as proposed by Brookdale Community College's (BCC's) marketing committee. First, introductory material clarifies the marketing orientation and philosophical platform of the college. Next, the recommendations are presented in four categories: (1)…

Elements of the institutional planning process are outlined and major issues in planning are discussed, including the distinction of process vs. product, the use of models, the importance of building consensus, side effects and pitfalls, and the use of outside consultants. (MSE)

In the face of reduced resources, increased levels of competition, and rapid technological advancement, it is critical that colleges learn how to plan for the future. There are four main phases of effective planning: development, implementation, evaluation of results (audit), and standardization. The Hoshin Planning model, which incorporates these…