The identify and image of marketing and distributive education (DE) must be reestablished in a concrete manner. Project, price, and place aspects of the programs must be communicated to all relevant publics through promotional activities. To accomplish this goal, marketing and DE teacher-coordinators need only apply the concepts they teach. (CT)

In a review of the literature regarding the current and projected status of public relations degree programs and major trends in public relations practice in the United States, this paper analyzes aspects of the political/economic/social/cultural environment (PESCE) affecting the practice and teaching of public relations. The paper covers PESCE…

Outlines work accomplished at the 1998 National Communication Association Summer Conference, presenting a model for a professional master's-degree program in public relations that integrates outcomes, assessment, curriculum, and pedagogy. Outlines program outcomes, curriculum, essential curriculum-content areas, pedagogical approaches, and…

FOUR PAPERS PRESENTED AT A CONFERENCE SPONSORED BY THE MIDWEST TECHNICAL EDUCATION CENTER AND THE AMERICAN ASSOCIATION OF JUNIOR COLLEGES ARE FOLLOWED BY RELEVANT RECOMMENDATIONS OF THE CONFERENCE PARTICIPANTS. IN A PAPER ON "OCCUPATIONAL EDUCATION AND SOCIETY", EDMUND J. GLEAZER, JR., DISCUSSED ATTITUDES TOWARD TECHNICAL EDUCATION, RESPONSIVENESS…

A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…

This manual is designed to support college management teams in Great Britain in the planning and delivery of effective learning opportunities for unemployed people, within the context of changes in the economy, labor market, and education and training policy. Section 1 discusses the context of these changes, and key issues for college planners are…

Adult education programs should be based on the intelligent application of information gained from studies investigating adult motivation and participation in other programs. The paper consists of a selected review of the literature on motivation and participation in adult education. Insights and conclusions drawn from these studies are offered as…

A description is provided of the "Secondary/Postsecondary Program to Prepare Master Technicians," a state-funded pilot project designed to develop a "2 + 2" model in the field of electronics/electromechanical technology. Section I provides an overview of the project, a copy of the project agreement, lists of local education…

AT THE ALABAMA STATE CONFERENCE ON PARAMEDICAL EDUCATION IN JUNE 1966, PARTICIPANTS IDENTIFIED 37 PROBLEMS FOR DISCUSSION. THIS REPORT STATES THE QUESTIONS AND THE ANSWERS OFFERED BY CONSULTANTS AT THE CONFERENCE. TOPICS ARE (1) ASSOCIATE DEGREE NURSING PROGRAMS, WITH EMPHASIS ON ADMINISTRATIVE ORGANIZATION, THE ROLE OF ADMINISTRATORS, PERSONNEL…

Presents work accomplished at the 1998 National Communication Association Summer Conference. Outlines reasons for theory-based education in public relations. Presents an integrated model of student outcomes, curriculum, pedagogy, and assessment for theory-based master's and doctoral programs, including assumptions made and rationale for such…

Business-industry councils exist at both the national and local levels. At the national level, the Business-Industry Community College Coalition seeks to increase community college visibility, promote employer-specific programs and services, and establish closer working ties between schools and industry. At the local level, colleges have…

SIXTY VOCATIONAL EDUCATION LEADERS FROM 18 STATES MET FOR A 2-WEEK SEMINAR IN JULY 1967 TO GAIN--(1) EXPERIENCE IN CONFERENCE LEADING AND OTHER LEADERSHIP TECHNIQUES, (2) AN INSIGHT INTO THE POSSIBILITIES AND RESPONSIBILITIES OF LEADERSHIP IN VOCATIONAL-TECHNICAL EDUCATION, (3) AN UNDERSTANDING OF TRENDS AND FUTURE DEVELOPMENTS, AND (4) AN INSIGHT…

This implementation handbook is second in a series of three handbooks developed for individuals, school districts, and agencies interested in implementing career education programs. This handbook is divided into the following eight units: (1) clarification of program objectives; (2) management planning; (3) budgeting; (4) staff development; (5)…

Designed as a reference guide for continuing education planners, this manual provides basic information about the process of developing and delivering programs and courses. Material is organized to match job skills described in the systematic approach called DACUM--Designing a Curriculum--which reflects all skills required to be a continuing…

THE IDEAS AND SUGGESTIONS OF 17 NEW MEXICO VOCATIONAL EDUCATION TEACHERS FOR DEVELOPING OCCUPATIONAL EXPERIENCE PROGRAMS IN BUSINESS EDUCATION ARE PRESENTED. WORKING AS SIX COMMITTEES, THE GROUP PRODUCED REPORTS ON (1) IMPORTANCE OF OCCUPATIONAL WORK-EXPERIENCE, (2) COOPERATIVE VOCATIONAL EDUCATION PROGRAMS FOR HIGH SCHOOL STUDENTS, (3) TYPES OF…