E-mail is seen as an inexpensive, fast way to communicate with university constituencies, especially alumni. The next logical stage for the use of this Internet technology is the development and evaluation of permission based e-mail (PBE) campaigns. In this paper, we directly examine recipient evaluation of PBE in the context of a university…

Alumni associations wishing to attract younger graduates with their programming may find they need to assess the interests and needs of this group carefully including their reasons for participating in continuing education programs, time constraints, travel costs, family responsibilities, and professional development needs. (MSE)

Because General Educational Development (GED) graduates in Mifflin County, Pennsylvania, were in need of an association to encourage their further educational development and enhance their newly established feelings of self-worth, an alumni association was formed. Within this peer group, alumni vented frustrations, obtained special training,…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

In 1978 a national survey was undertaken of the alumni directors at state colleges and universities with enrollments of at least 5,000 students. The questionnaire was designed to provide information on: (1) patterns of work satisfaction among alumni directors; (2) the status of current issues in the conduct of alumni affairs; (3) changes taking…