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Weingand, Darlene E. – 1999
In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…
Descriptors: Information Services, Library Administration, Library Development, Library Services
