Outreach occurs systemwide at Public Library of Charlotte & Mecklenburg County (PLCMC). All branches are involved in reaching their surrounding neighborhoods and patrons. Under the guidance of the outreach manager, the outreach department provides support for these efforts and also offers focused programming via 12 staff members. The department is…

Fewer employees, shorter hours, diminished collection budgets, reduced programs and services--all at a time of record library usage. In this book, library expert Carol Smallwood demonstrates that despite the obvious downsides, the necessity of doing business differently can be positive, leading to partnering, sharing, and innovating. This…

Discusses a Canadian public library's outreach program, whose objective was to connect with those families who were unable to access the library. Highlights include: the value of partnerships; funding and sponsorships; the visiting library for children; recruitment and training of volunteers; gift books for children; story boxes; community book…

Describes the concept of the Tailgate Library, as developed by a library serving the eastern part of rural Glenn County, California. Lessons learned include: it is possible to provide limited mobile library service without the cost of a bookmobile; personalities of the driver and assistant are critical in building relationships with the people…

In 1998, the Houston Public Library launched a new library card campaign. Through extensive outreach, community partnerships, and the support of a major corporation, the program nearly doubled the number of children with cards in one fiscal year and increased juvenile circulation by more than 20%. The program led to an increase in library funding,…

This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…