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Peer reviewedMartin, John; Moore, Thomas E. – Journal of Marketing for Higher Education, 1993
Conjoint analysis, commonly used in product development, was used to determine the graduate education needs and program preferences of business administration graduates. Results suggest an accelerated and abbreviated Master's in Business Administration would be preferred to an master's degree, without detracting from existing programs or being…
Descriptors: Acceleration (Education), Business Administration Education, College Curriculum, Educational Needs
