Historically Black Colleges and Universities (HBCUs) have a history of "doing more with less" and this is often reflected in their effectiveness in securing financial resources from private donors. The purpose of this study is to probe and explore how the Kresge Foundation's HBCU Initiative strengthened HBCU fundraising capacity from…

Concerns about the cost of higher education and student loan debt have resulted in increasing efforts by policymakers and university administrators to find alternative ways to support the financing of higher education for students. The authors present a case study of a student-led philanthropy campaign to generate funding for social work student…

Student affairs organizations must deal with the reality that if offering high-quality and innovative programs for students is a priority, then identifying and soliciting outside funding sources is essential. If the vice president for student affairs has decided to establish a development office in the division of student affairs in a large public…

This publication contains 15 papers concerned with the establishment at colleges and universities of new major gift programs or the improvement of existing programs. The papers, all by development professionals in higher education, are as follows: (1) "An Introduction to the Major Gift Process" (Jon Cosovich); (2) "Strategic…

A written campaign plan is seen as essential for annual fund success. It should contain details on all aspects of the campaign: strategy, leadership, organization, goals, and events, plus the schedule and deadlines for each of these. (MLW)

Minicapital campaigns at the 25th and 50th reunions at Williams College are described. Leadership, organization, timing, budget, purpose, marketing, and a solid foundation of positive alumni attitudes toward supporting the college help to make a successful campaign. (MLW)

Two-year colleges are competing successfully in American higher education, except for funding sources. While two-year colleges enroll over 36 percent of college students, they receive only 1.4 percent of total dollars raised. These colleges must take drastic action to compete for financial support. (MSE)

Guidelines for managing fund-raising programs are presented including: recognize variability of costs, understand salaries as major cost, compare institution only with its peers, manage volunteers well, allocate enough resources for the long-range development of young alumni and planned giving, pursue endowment gifts, etc. (MLW)

Parents represent a major but largely neglected source of annual, capital, and deferred gifts. An important dividend of any effective parents program will be the volunteers it turns up. These volunteers can help with fund raising. (MLW)

Outside sponsorship of campus lecture programming is discussed. Techniques that have been developed over 36 years at Texas A&M University are highlighted. Setting goals, budgeting and organization, and identifying contributors are described and a glossary of fundraising terms is provided. (MLW)

Examination of corporate donations of cash, products, service, and expertise to libraries highlights industry contributions in 1980; why corporations give; examples of corporate donations to various libraries (Brooklyn Public, New York Public, Altoona Area Public, Boston Public); planning fund-raising compaigns; and seven strategic planning…

The history of voluntary support during recessions is mixed, but the question is less whether a college should launch a fund-raising campaign than whether it can afford not to. By waiting for good economic times to campaign, the message of urgency is weakened. (MSE)

Briefly traces the history of community college foundations and outlines the steps involved in setting up a foundation. (MB)

Fund-raising professionals explain why private fund raising is important for metropolitan public universities, and describe the beginning of a $50-million campaign at the University of Massachusetts, Boston, a 33-year-old institution that had never mounted a major fund-raising effort. Development of campaign strategy, key campaign elements, and…

In light of the current period of higher education financial retrenchment, a model for athletic program fund raising is proposed. It is stressed that any program must respond to individual donor needs through open lines of communication that link the act of giving to some aspect, belief, or feeling of the donor. Fund raisers are seen as typically…