This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…

Contains suggestions to help vocational teachers develop and implement a placement plan that helps ensure and document their program's success. Suggestions concern the content and use of student files, development of employer files, cross references, various methods of public relations, matching students to jobs, and files on interviews. (CT)

Step by step, the designer of this employee-based recruiting tool, a campus speaker's bureau, details its rationale, planning, and implementation at American Telephone and Telegraph. Concludes a speaker program is an invaluable link between a company and students. (Author/TE)

The concept of public relations and its importance in a vocational education program are described in this article. Such program elements as research, planning, finance, administration, and evaluation are discussed. Public relations efforts concerning staff members, administration, students and alumni, parents, organizations and agencies,…

The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…

Successful techniques for administering alumni associations are described, including a live mascot (University of Redlands, California, bulldog), ethical/social focus reflecting institutional mission (University of Notre Dame, Illinois), humorous gifts for board members resulting in high attendance and participation (University of Idaho), and…

Outlines work accomplished at the 1998 National Communication Association Summer Conference, presenting a model for a professional master's-degree program in public relations that integrates outcomes, assessment, curriculum, and pedagogy. Outlines program outcomes, curriculum, essential curriculum-content areas, pedagogical approaches, and…

The guide is designed to help elementary school administrators and school communities in making decisions about FLES (foreign language in the elementary school) program design and implementation. An introductory chapter provides definitions of relevant program types (FLES, exploratory/FLEX, and immersion). The second chapter reviews the current…

This second volume of a two-volume manual provides a structure for the analysis of the design of cooperative education and the implementation of the design in terms of the 49 key elements of cooperative education. It is intended for use by persons responsible for cooperative education at state and local levels. Volume II is the heart of the…

From plans to rescue EuroDisney to blueprints for introducing the Intel chip, group projects in a public relations class can offer students invaluable lessons in real-world applications. This paper provides teachers of undergraduate, introductory classes in public relations with a primer on how to develop, supervise, and evaluate group projects in…

Presents work accomplished at the 1998 National Communication Association Summer Conference. Outlines reasons for theory-based education in public relations. Presents an integrated model of student outcomes, curriculum, pedagogy, and assessment for theory-based master's and doctoral programs, including assumptions made and rationale for such…

This manual is designed to aid school guidance counselors in creating and implementing a public relations (PR) program to educate those both inside and outside the school system about the purposes, operations, and unique characteristics of guidance and counseling. The manual contains six sections, plus a bibliography of public relations…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

This guide is aimed at persons concerned about quality postsecondary distributive education programs, specifically in Kansas. It provides guidelines for program organization and administration in community colleges and area vocational-technical schools. Section I presents general introductory information about postsecondary distributive education,…