Suggestions for producing low-cost promotional materials to attract alumni to alumni programs are provided. Running advertisements in an alumni periodical or promoting all events in one brochure are suggested. Production, paper and printing, and illustrations and photos are discussed. (MLW)

Guidelines for promoting gifted education programs are offered, including being judicious in promotion efforts, developing support among different role groups, and strengthening support within role groups (e.g., teachers, parents, students, administrators, community leaders, policymakers, and business leaders). A cyclic model of advocacy stages is…

Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)

This guide is intended to help consumer and provider organizations develop programs to find and assimilate individuals with disabilities. The guide has five sections. Section 1 overviews the components of an effective outreach plan including timelines, a calendar of events, the media, success factors, problem prevention, and budgeting. Section 2…

When new marketing strategies were adopted at Elizabethtown College, publications were seen as a good starting point for planning. Revamping publications led to the development of a publications flow system that in turn led to a communications flow system to schedule all mailings and telephone contacts. (MLW)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

Suggestions for creating a memorable inauguration of a campus chief executive officer include careful attention to public relations goals, forming an effective committee, creating a realistic budget, developing an ambitious media strategy, and following up with thank-yous and archival records. Involvement of faculty, staff, alumni, and students,…

This handbook for teachers is intended as a practical aid in creating an effective program of selling foreign language (FL) study to students, parents, counselors, administrators, and the community as a whole. The six sections into which it is divided correspond to the following aspects of a public relations (PR) program: purpose, profits,…

The open house can be one of the most lively and interesting means of acquainting a community with its schools. Its unique character makes possible person-to-person contact with many individuals. Handled properly, the open house can encourage and strengthen school-community cooperation all through the year. It can increase public understanding and…

Suggestions are presented to help public, school, academic, and special libraries celebrate the 200th anniversary of the founding of New York's educational system, known as the University of the State of New York, and its Board of Regents. The University of the State of New York was founded in 1784 by the state legislature; it embraces all…

Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

A program is described in which student work and achievement were displayed during Public Schools Week in a Solano County (California) shopping mall. The purpose of the program is to provide publicity for schools and to reach the 75% of the adult population who have no personal contact with schools. The program description includes: types of…

This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…

Suggestions are given for activities to celebrate Foreign Language Week, including public awareness exhibits, teacher involvement, food-related activities, sports, festivals and fairs, round tables and discussions, library involvement, planning and organizing techniques, and publicity efforts. (MSE)

Four hundred older adults participated in Virginia's "Golden Olympics" in which 28 sports were offered. Site selection, housing facilities, inexpensive meals, scheduling events, budgetary constraints, and information on how to gain publicity for a more positive image of the senior athlete were among major considerations. (JN)