Underrepresented minority (URM) students face unique challenges when pursuing graduate education, with some not even considering the possibility of pursuing a graduate degree. This paper describes a nontraditional approach to the graduate application process that involves identification of potential applicants by graduate faculty and staff at The…

The sustained recruitment and retention of students in STEM majors is a national concern. Although the rate of attrition in these majors is comparable to other majors, the demand for trained scientists to enter the workforce with a baccalaureate degree is high. To enhance retention and support of STEM students from their first year until…

For many educational organizations, ensuring students have a positive experience and feel cared for by their degree program faculty is necessary for recruitment and retention, which can be especially important in challenging doctoral programs. Making information easily accessible and up-todate on the website, including the necessary forms, is a…

Performance funding policies allocate state appropriations to public institutions based in part on retention and completion outcomes, and equity metrics allocate additional funding for graduating historically underserved students. Through interviews of 52 college administrators and state policymakers, I explore campus responses to performance…

Collegiate athletic programs have often been referred to as the "front porch" of an institution. Coaches, athletic teams, student athletes, and athletic department staff serve as a "link between the immediate campus family and the larger community. It is this front-porch principle that makes managing intercollegiate athletics a unique and…

In continuing education, recruitment is the step whereby adults are inducted into a program of systematic learning; retention relates to the capacity of the program to transform the initial commitment into continuing participation. Adult students are more likely to initiate and to continue participation when recruitment and retention activities…

Describes the recruitment and retention of adult students in light of two varieties of organizational theory. Compliance theory was formulated to classify relationships between organizational representatives and "lower participants" in large organizations. Open systems theory emphasizes the nature of the interaction between an…

Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

Describes the process of developing a marketing plan at Grand Rapids Junior College which involved the establishment of an all-college task force. Examines the committee structure utilized and the charge of each of nine subcommittees. Discusses problems encountered and provides a checklist for involving the whole college in marketing. (DD)

A model for the recruitment and retention of minorities in preservice teacher education programs is given. Steps to plan, implement, and maintain such programs and corresponding activities are given. Suggestions on how to make the model institution-specific are given. (JL)

The authors provide a historical perspective of activities of the past two decades that attempted to ensure that minority and disadvantaged students are recruited for and retained in allied health education programs. Focus is on (1) recruitment programs, (2) retention programs (both before and during the academic year), and (3) recommendations.…

Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Methods for attracting and retaining minorities and women in higher education for nontraditional careers, and strategies to assist educational planners in developing programs for this group are reviewed. Recommendations are outlined for administrative and program concerns, faculty role, and student support services. (MSE)

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

Marketing in the community college serves to expand recruitment efforts in order to reach all members of the community, as a way to distribute information about the college, and as a means to discover new markets of students. The primary purpose of marketing is to increase the community's awareness of the college through better and more complete…