Describes the process of developing a marketing plan at Grand Rapids Junior College which involved the establishment of an all-college task force. Examines the committee structure utilized and the charge of each of nine subcommittees. Discusses problems encountered and provides a checklist for involving the whole college in marketing. (DD)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

Describes the development of a community college journalism curriculum that, among other accomplishments, increased course offerings from nine to 19 hours and moved from the English program to a separate mass communications division. (AEA)

Advocates a marketing orientation to community college management as demonstrated by the successful implementation of four-state (service, promotion, delivery, and evaluation) marketing plan at Prince George's Community College in Washington D.C. (TP)

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

An overview is provided of factors to be considered in assessing and improving the quality and effectiveness of a college's recruitment materials. Part 1 addresses the questions of how to and why assess the effectiveness of student search publications. This section compares various methods of conducting college surveys to determine students'…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Considers the major issues that arise from the use of standard marketing techniques by community colleges. Urges the evaluation of college objectives before planning and implementing a marketing program and presents a general set of model objectives. Provides questions to be answered in the evaluation of the marketing program. (DD)

Discusses a four-stage "marketing process" employed by a suburban community college in an effort to become more responsive to the needs of its present and potential students. (DC)

The time to begin caring about declining enrollments in community college programs is before the program is started. Program planning should take into account why industry is demanding a given program "right now," avoid developing crash programs, and obtain and utilize all of the information possible including survey data, Labor Department…

This report summarizes the results of the six-year-long Registered Nurse Shortage Project, a study of 27 community college nursing program models that were designed to attract more students. The study was conducted by the American Association of Community Colleges (AACC), in collaboration with the Metropolitan Life Foundation, in response to…

Describes a survey of 17 Maryland community colleges conducted to identify the management strategies which had been most and least effective in support of lifelong learning. Discusses six successful and five less successful or untried strategies and provides eight recommendations for community colleges wishing to increase their emphasis on…

Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends…

This paper provides a description of the development of an honors program at Gulf Coast Community College (GCCC). The description is organized around three flow charts corresponding to different stages in the program's development, and which are followed by more detailed explanations. The first flow chart deals with program planning and…