Good public relations begins with a good communication plan. Eight steps for getting started are (1) have a written plan; (2) begin internally; (3) communicate; (4) target your audience; (5) market; (6) meet the press; (7) know thyself; and (8) be happy on days you break even. (JOW)

A well planned calendar of scheduled events and established priorities are necessary for a successful summer vocational agriculture program. The article includes suggestions for instruction and professional improvement and methods of assisting the public to identify community services offered by vocational agriculture. (EA)

To improve the competencies of professional vocational education personnel responsible for public information programs, 26 participants from 16 states attended a 14-day training institute. Institute objectives were achieved through a variety of activities and presentations by resource speakers, laboratory assignments, case studies, field trips,…

The Illinois State University (Normal) program training administrators of career/vocational education programs includes assessment of competencies of general administration, program planning, personnel, public relations, and student services. Through student/advisor consultation one of three delivery systems (class enrollment, internship, and…

Although the enrollments in vocational-technical education programs have been increasing steadily, a great deal of misunderstanding still exists about these programs. Vocational-technical education has an image problem. A coordinated, comprehensive communication program using a variety of media, such as newspapers, radio, and publications, should…

PROCEDURES FOR DETERMINING STUDENT INTEREST IN A VOCATIONAL EDUCATION PROGRAM ARE DESCRIBED. A PLANNING CHECK SHEET, AN ORIENTATION CHECK SHEET, A TABULATION PROCEDURE, AND A REPORT FORM ARE INCLUDED FOR USE OF SCHOOL SYSTEM PERSONNEL ENGAGED IN A VOCATIONAL SURVEY. THE APPENDIX INCLUDES A STUDENT VOCATIONAL INTEREST QUESTIONNAIRE, AN…

The author states that Future Farmers of America programs are useful for promoting the accomplishments of students and providing a public relations boost for the agriculture program. She describes the Building Our American Communities Program, from needs assessment through recognition. (CH)

Contains suggestions to help vocational teachers develop and implement a placement plan that helps ensure and document their program's success. Suggestions concern the content and use of student files, development of employer files, cross references, various methods of public relations, matching students to jobs, and files on interviews. (CT)

This handbook for vocational educators was developed as a tool to help them in their public relations efforts. Following a brief introduction, the content is presented in twelve sections. The first discusses the roles of various professionals and groups in vocational education. Section 2 covers planning a total public relations program and…

The author describes a very successful campaign to publicize National Vocational Education Week 1977 in Dearborn, Michigan through messages on business and industry marquees, posters in store windows, newspaper stories and pictures, and radio and television announcements, including a calendar of promotion events for advance planning. (MF)

A good public relations program in agricultural education involves: thorough planning, a person-oriented approach, specific purposes or themes, balance, continuity, and continuous evaluation. (EA)

This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…

APPROXIMATELY 160 PROFESSIONAL BOOKS AND PERIODICAL ARTICLES FOR USE IN PLANNING AND CONDUCTING SUMMER PROGRAMS ARE ARRANGED ALPHABETICALLY BY AUTHOR UNDER THE SUBJECTS--(1) RATIONALE FOR SUMMER PROGRAMS, (2) PROGRAM PLANNING, (3) IMPROVING PHYSICAL FACILITIES, (4) TEACHING RESOURCES, (5) FILES AND STORAGE, (6) FFA ACTIVITIES, (7) PUBLIC…

The concept of public relations and its importance in a vocational education program are described in this article. Such program elements as research, planning, finance, administration, and evaluation are discussed. Public relations efforts concerning staff members, administration, students and alumni, parents, organizations and agencies,…

Summer programs of vocational agriculture can be both effective and accountable if they are well planned, placed into action, and publicized. Written plans should contain a daily list of activities. The effectiveness of the program will depend upon the efforts of the teacher. Public relations should continue into the summer months. (LRA)