The purpose of this study was to determine actions that colleges and universities can take to institutionalize their distance education programs. Thirty factors found to influence the institutionalization of innovations were identified from the literature. These were rated by distance education faculty and leaders as to their importance for influencing the institutionalization of distance education. Data were analyzed according to institutional role, institutional academic level, and institutional locale. All 30 factors were validated as indicators of institutionalization of distance education. Distance education faculty and leaders demonstrated a high level of agreement as to the importance of the various institutionalization factors. (Contains 4 tables.)