Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends…

This paper provides a description of the development of an honors program at Gulf Coast Community College (GCCC). The description is organized around three flow charts corresponding to different stages in the program's development, and which are followed by more detailed explanations. The first flow chart deals with program planning and…

Stanford University's unique combination of high academic standards and successful, broad-based intercollegiate athletics provides a model for other institutions, and it is working hard to continue to attract smart, talented athletes. (MSE)

Methods for attracting and retaining minorities and women in higher education for nontraditional careers, and strategies to assist educational planners in developing programs for this group are reviewed. Recommendations are outlined for administrative and program concerns, faculty role, and student support services. (MSE)

The University of North Carolina at Charlotte's "Seven-Year Student Development Plan" identified phases, steps, goals, and activities associated with attracting and supporting undergraduate, postbaccalaureate, and graduate students prior to, during, and for 1 year after their enrollment in the university's teacher education program.…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

In 1971 when a drop in the college-age population was forseen by Kirkwood Community College, it determined to maintain a share of the traditional market and to aggressively pursue the older student market. Innovative programs, promotional strategies, cooperation with business, and graduates from two-year colleges are discussed. (MLW)

To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)

Few would dispute that much has changed in the field of international credential evaluation in the past twenty years. Support for fully staffed international admissions has waned as directors of admission have faced increasing challenges in the areas of recruitment and enrollment management while being faced with budget constraints and increased…

In 2003, the last state university undergraduate technology education program in Florida closed its doors due to low enrollments and a new focus on graduate studies. This closing and the continued need for 165 certified technology education teachers to fill open positions each year in Florida created a need for St Petersburg College (SPC) to…

This report describes a project intended to address specialized recruitment of a multiethnic drug and alcohol recovery population in Lycoming County, Pennsylvania, who had not availed themselves of adult literacy services. A collaborator would be established within the community to encourage educationally disadvantaged adults who would be…

This manual outlines the procedures for recruiting, preparing, scheduling, presenting, and evaluating a workshop for tutors participating in a program to help nonreaders develop job search skills. The following topics are discussed: an overview of the program; recruitment of tutors; recruitment of students; preparation for the workshop (space and…

This manual is intended to assist tutors participating in a program to help nonreaders develop job search skills. The first two sections give an overview of the program and present general guidelines for working with students. Detailed suggestions are provided for working with students in sessions addressing the following questions: Am I ready to…

This paper describes the process of recruiting high quality liberal arts graduates into teacher preparation programs at Memphis State University, Tennessee. The two graduate programs, the Master of Arts in Teaching and the Lyndhurst, both require full-time attendance, have lock-step delivery systems and extended internships, and are intensive. In…

Components of an art program that was developed with federal funding are outlined. The model contains information on the grant proposal, including the rationale for funding, implementation strategies, activity timetable, qualifications of key personnel, activity objectives and performance measures, intitutional goals, activity milestones, and…