Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends…

In a review of the literature regarding the current and projected status of public relations degree programs and major trends in public relations practice in the United States, this paper analyzes aspects of the political/economic/social/cultural environment (PESCE) affecting the practice and teaching of public relations. The paper covers PESCE…

Intended for use by media specialists, this report presents techniques for effective communication and suggests ways of reaching out to various groups. Guidelines are provided for the production and distribution of semester reports on the school library media program, together with suggestions for the development of program goals and objectives,…

This booklet was designed as a guide for arts educators and contains ideas that can be used to generate interest and support for school arts programs. The first section is devoted to public relations. It contains suggestions on dealing successfully with the media in promoting arts programs. Included are such topics as getting coverage for arts…

Intended for administrators and trustees of cultural institutions, the booklet offers guidelines for evaluating buildings and programs in terms of accessibility to the handicapped, locating and making good use of advisors and consultants, training staff to deal successfully with disabled visitors, taking advantage of the available resources and…

This practicum report describes an attempt to develop and implement a systematic public relations program for an elementary school center, with the aim of improving public confidence in the school. The author developed a model process for instituting and sustaining a general public relations operation and then field tested the model at South Grade…

This paper presents a synthesis of selected literature on junior college public relations, with emphasis on occupationally oriented programs. Its purpose is to develop a tentative plan to assist in the growth of career education programs in the 2-year college. Subject areas investigated include: (1) the need for public relations; (2) the role of…

THE SUCCESS OF PROGRAMS FOR PREPARING STUDENTS FOR ENTRY INTO OFF-FARM AGRICULTURE DEPENDS UPON FUNDAMENTAL POLICY AND ADMINISTRATIVE DECISIONS. THE MAJOR OBJECTIVE OF THIS DOCUMENT IS TO HELP GOVERNING BOARDS AND ADMINISTRATORS THINK THROUGH THE ELEMENTS OF ESTABLISHING SOUND PROGRAMS. IT EXPLAINS THAT (1) OFF-FARM OCCUPATIONAL PROGRAMS ARE ONLY…

Higher education must be more truthful in its own evaluation of its current weaknesses" in order to portray itself effectively to its many constituencies, author stated at the 26th National Conference on Higher Education in Chicago, March 14-17, 1971. (Editor)

A series of articles discusses the importance of summer vocational agricultural education programs in terms of teaching, planning, and evaluation. That agricultural production is a year-round activity and that most of the growing takes place in the summer months are only two reasons to support summer programs. (JOW)

In 1971 when a drop in the college-age population was forseen by Kirkwood Community College, it determined to maintain a share of the traditional market and to aggressively pursue the older student market. Innovative programs, promotional strategies, cooperation with business, and graduates from two-year colleges are discussed. (MLW)

Describes a cooperative education program in the Midland Public Schools (Michigan) which permits the student to receive on-the-job experience along with in-school education at the same time. The authors note that many of the same techniques described could be used effectively in a public relations program for any school in any community to enhance…

To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)

This article argues that providing good gifted and talented education programs is in the nation's economic self-interest and is essential to the United States' future economic competitiveness in the world community. (DB)