Recommendations for marketing policies, goals, objectives, and activities are presented in this report as proposed by Brookdale Community College's (BCC's) marketing committee. First, introductory material clarifies the marketing orientation and philosophical platform of the college. Next, the recommendations are presented in four categories: (1)…

This handbook was designed to offer a low-cost, local, and practical approach to working with re-entry women college students. It is intended for use by staff in small colleges (under 1,000 students) where women's centers and on-campus child care are rare and where the needs of re-entry students have not been adequately addressed. The information…

A round table discussion among community college presidents and humanities faculty on how to encourage adults to enroll in humanities courses resulted in eleven recommendations. These included experimentation in how to access community interests in humanities courses, the integration of humanities with occupational training to help people deal…

This two-part module was prepared to assist instructors in designing and implementing a peer tutoring program. After introductory material and the presentation of a rationale for peer tutoring, Part I begins by stating learning objectives and providing a pretest. It then presents an overview of peer tutoring, outlining a systematic tutoring…

Marketing in the community college serves to expand recruitment efforts in order to reach all members of the community, as a way to distribute information about the college, and as a means to discover new markets of students. The primary purpose of marketing is to increase the community's awareness of the college through better and more complete…

Encourages business teachers to examine the advantages of implementing a data processing program from the perspectives of career counseling, course objectives, and career education. (TA)

This article reports on a study of current home economics programs in the secondary schools in Canada. Results of the survey are presented and concern four areas: program delivery, relationship of home economics courses to other courses, statistics concerning student/teacher populations, and issues, concerns, and emerging directions in curricula…

The planning process and results of a three-year minority student recruitment process in a school of social work are described, including effective tasks and strategies. The recruitment and retention effort consisted of six phases: gauging the environment, preinitiation, program planning and development, implementation, evaluation, and…

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

The potential of CD-ROM and floppy disks in college student recruitment is explored. Benefits, research strategies, selection of format, creation of content, production values, and details of delivery are discussed. It is argued that carefully planned and effectively produced CD-ROMS and floppy disks can supplement computer network capabilities as…

This article describes the development, implementation, and refinement of a plan for identification, recruitment, and selection of cohort groups of able teacher education students. The nature and structure of an alternative teacher education program designed to attract and retain academically talented students are also discussed. (IAH)

Describes the WI/SE Choice Scholarship program for non-traditional adult students offered by Wichita State University and Sedgwick County to encourage recruitment and enrollment of adult students. (TE)

Two summer programs developed at Millersville University (Pennsylvania) are described: the Governor's School for Teaching, which seeks to attract outstanding high school students into teaching and acquaint them with instructional practices; and Improving Materials and Programs for the Academically and Creatively Talented (IMPACT), which promotes…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

This short book, based on the Swedish experience, explores the concept and the operation of study circles. The book is organized in nine sections. The first section looks at the various definitions of study circles in history and the literature, arriving at a broad working concept of study circles. This is followed by an overview of the…