In response to dwindling enrollments and increasing competition from other postsecondary institutes and private training schools, the Southern Alberta Institute of Technology (SAIT) has developed a marketing plan to take advantage of existing opportunities. SAIT's Marketing Department focuses on developing a strong and unique institutional image…

Concurrent with the problem of declining resources from traditional sources, the results of the rapid expansion and construction of community colleges during the 1960's and 1970's encouraged the development of alternatives in funding. By 1978, 52% of the community colleges in the United States had established the foundation as a vehicle for…

Fifteen innovative ideas for activities by student alumni associations, based on existing programs, are described briefly. They include activities for career awareness and development, fund raising, student fun, service to alumni families, alumni orientation to the current campus community, graduation festivities, and service to the community.…

At George Mason University (Virginia), a consulting firm designed a program to train university administrators to deal with the media effectively. On-camera simulations, followed up with practice sessions in the university's telecommunications department, were an effective method of preparing for difficult media questions. (MSE)

A summer camp expanded into year-round operation one step at a time. Initial steps included identifying the camp mission, history, and assets. Successive steps became larger and included expanding the program within the mission, increasing marketing efforts, developing natural resources, creating plans for maintenance and improvements, and…

The key elements of a capital campaign must be in place long before the campaign is launched. The three essential elements include: a clear and convincing case for support; leadership for planning, mounting, and conducting the campaign; and the cultivation, or persuasion, of appropriate donors. (MSE)

Fifteen different institutions offer suggestions for managing small shops by: long range planning, setting priorities, organizing and systematizing, defining staff regimen, using outside help, and finding reinforcement through feedback and freely offered ideas. (MLW)

Guidelines for establishing an effective fund-raising board include knowing the group's and the institution's mission, getting expert help, recruiting helpful individuals, making expectations clear, giving trustees honest information, promoting trustee self-examination, getting a key leader to direct recruitment, welcoming new leadership, having…

Outlines a series of creative ideas designed to increase the membership and effectiveness of a campus music organization. Ideas are collected under the broad categories of recruitment, retention, programs, special events, and fundraising. Suggestions include partnerships with other organizations, mentoring programs, and others. (MJP)

Advice is offered for making college alumni reunions successful fund-raising events, illustrated with ideas used by several institutions. Suggestions include long-range planning, leadership by complementary cochairmen, recruitment of committed volunteers, flexible structuring of class committees, continual coaching of volunteers, and establishing…

Advancement offices in higher education can ensure that they will get the most value from their computer purchases by becoming educated about issues and options, developing a plan and standards, tracking the technology, ignoring brand names, requesting discounts, considering used equipment and prepared software, consulting, using available…

It is possible that the materials presented in this manual were used in implementing community action projects supported by the American Association of University Women (AAUW) Educational Foundation. These projects, part of the Girls Can! initiative, were intended to address the disparity between the educational experiences of girls and boys in…

This booklet was developed to offer practical advice to those in charge of, or attempting to develop, a small literacy program. The guide is organized in nine narrative sections that provide information on the following topics: beginning a literacy program, assessing the need, program structure, building a program, financing a program,…

This paper describes the development campaign of the School of Social Work at the University of Washington, which has focused on funding proposals related to the older worker. The underlying approach of a development campaign, steps in researching the private sector, and basic points in writing proposals for foundations and corporations are…

International alumni programs can strengthen relationships overseas, stimulate student recruitment efforts, and provide student placement options. A strong overseas program benefits from a careful strategy, thorough research, faculty cooperation, innovative use of communications technology, and support of chapter objectives. (MSE)