Planning to raise funds for a small-scale or specific college capital improvement project requires a different approach for background research, writing, and design of solicitation publications, use of volunteers, and visits to donors than does a larger project. A civic purchase-and-renovation project in Ohio illustrates the principles used. (MSE)

Colleges and universities can use electronic services such as bulletin boards and electronic mail to both reach out to and keep in touch with alumni. Such services are already being used with some success. Many institutions will find that the technology is already in place on campus. (MSE)

A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)

Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…

Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…

This booklet provides detailed, step-by-step advice on how to organize and conduct a successful teacher fair, which is a way to reach and teach the community about what is really happening in the schools. A teacher fair held in May 1981 is described to illustrate the general events that take place, i.e.: (1) actual teaching demonstration in a mock…

This manual covers the fundamentals of managing student activities, including program management, budget guidelines and cost-cutting methods, and ways to gain support for the student activities program. General advice is provided in the opening section on initial assessment of program options, setting priorities, and resource allocation. The…

An idea conceived by federal volunteer agency director Thomas Rauken in 1979, the Vietnam Veterans Leadership Program (VVLP) was officially launched in November, 1981. The program was scheduled to be federally funded for three years, and thereafter to be privately funded and operated. The VVLP formed a network of veteran volunteers who…

This guide, which is geared toward faculty at institutions of higher education that are in the process of developing a program for working adults in a community with a strong unionized working force, presents guidelines for establishing and developing a working relationship with a labor advisory board. The rationale behind establishing such a…

This handbook for home economics pre-employment laboratory education (PELE) teachers is divided into ten chapters. The first chapter provides detailed descriptions of each PELE program and possible career opportunities related to each program. Chapter 2 expounds upon the importance of the advisory council to the program. The third chapter…

The inservice program and learning kit described here focuses on the development of a communications process between school personnel and a local community. The kit includes analysis, planning, communicating, and evaluating public relations programs and is designed for use by the entire school staff. This descriptive report provides information on…

This Coordinator's Guide accompanies the module Developing Effective Public Relations. It defines the coordinator's role from four aspects: setting the tone, setting the pace, facilitating the discussion, and evaluating. Suggestions for preparing and presenting the workshop are offered. The actual text is in the accompanying module, but the…

This module is designed to provide counselors and related personnel with the knowledge and skills needed to plan and carry out guidance-related public relations activities. To accomplish this goal, a number of learning experiences have been organized into a workshop format lasting approximately six hours. These learning experiences will increase…

Modern marketing concepts and techniques are described as offering problem-solving and explanatory directions to the study of colleges and universities. In application to the administration of higher education, marketing is defined as an approach or philosophy of management and planning based on the conviction that those institutions that survive…

A community survey was conducted by Allegany Community College (ACC) in July of 1976 with five objectives in mind: to provide the college Public Relations Office with basic information to assist it in reaching the community; to assist the college in evaluating effects of its promotional efforts in the community, and to try to determine opinion…