Market research, important for professional renewal, is a critical part of continuing education program planning. It includes attention to learning needs and learner motivation to participate in continuing education. Informal market research makes use of internal sources, such as enrollment data, program evaluations, policy statements, and staff…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

A study examined, from the perspective of the University of North Carolina and its President Frank Porter Graham, the importance of the Graham Plan, which in the 1930s sought to regulate intercollegiate athletics by disallowing preferential treatment of athletes in the area of financial aid. Graham and his supporters desired to prohibit the use of…

The overall objective of the project was to develop a model adaptable throughout Texas that would enable school districts to increase and maintain female enrollment in vocational programs that had traditionally been dominated by males. In meeting this overall objective, other secondary objectives also had to be met. These included providing…

Consists of six articles on marketing agricultural education. Topics include (1) being consumer conscious, (2) cooperating with agribusiness, (3) preparing students for postsecondary education, (4) allowing concurrent enrollments, (5) saving the failing agricultural program, and (6) refocusing the curriculum toward agrimarketing. (CH)

Summarized are the development, operation and outcomes of a successful summer agricultural work experience course for high school students. (MS)

The issue of retention is a persistent problem in higher education. For the past 100 years, the institutional graduation rate has stubbornly held at the 50 percent mark: half of all students entering higher education fail to realize their dreams and aspirations based on earning a certificate or degree. For students of color in particular, the…

Describes the Joint Faculty Journalism project, undertaken in 1994-95 by California's community colleges and universities to develop methods for increasing alliances with journalism practitioners. Discusses project objectives and resulting recommendations related to increasing student recruitment and success. Reviews positive project outcomes and…

Discusses the abilities a conductor must invoke in order to develop a successful choral ensemble. Recommends recruitment strategies, lists characteristics of successful teaching styles, offers suggestions for programing and literature selection, for score analysis, and for rehearsal structure and techniques. (LS)

This article describes a plan to recruit minority students from a large urban community college into a university-based teacher preparation and certification program. The primary goal of the proposed project is to prepare 30 minority teachers annually. The plan is a response to local and national minority teacher shortages. (IAH)

Presents a program for teacher education to increase the participation of students of color in teaching programs and to better prepare all teachers for careers in schools that serve diverse student populations. The program includes early internships, participation by arts and sciences faculty, and seminars to connect theory and practice. (SLD)

The Executive High School Internship Program in Tampa, Florida, involves gifted and talented high school seniors working for a semester as nonpaid administrative assistants in public or private sector organizations. The program's history, recruitment policies, placement practices, and monitoring are reviewed. (DB)

The New Jersey Institute of Technology's experience with encouraging Black participation in engineering and science illustrates the value of four precepts: (1) academic preparation begins early; (2) a comprehensive, multifaceted approach is essential; (3) lots of money is needed; and (4) universities must be ready to experiment and keep learning.…

Offers guidelines on the development of nontraditional study abroad programs (i.e., those open to sophomores and seniors as well as juniors and to students without foreign language proficiency). Discusses program promotion, and student recruitment, selection, orientation, and reentry to the U.S. Stresses the need for a full-time program director.…

This book provides an overview of program planning for adult learning from philosophical and pedagogical perspectives. It contains 19 papers and an introduction by the editor, Peter S. Cookson. The following are included: "A Conceptual Context for Program Planning" (Peter S. Cookson); "Prototypical Program Planning…