Twelve suggestions for building a German program to attract and maintain student interest and enrollment are discussed. The strategies concern: teacher qualities; mini-course units; cadet teaching; average student; grading; community involvement; foreign language projects; and inter-cultural readings. (SW)

Parent orientations, planned to better the parents' understanding of the freshman-year experience by providing a comprehensive view of campus life, are described. The orientations are aimed at assuring parents that their children have chosen their college wisely. (MLW)

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

Alumni programs can involve more minority group members by focusing on constructive change for the benefit of future alumni. Administrators should challenge minority alumni to participate, have strategies to deal with concerns and complaints, determine campus commitment to diversity, and send appropriate messages to alumni. (MSE)

Young college alumni have characteristics making it difficult to involve them in alumni activities: age, lack of money, lack of time, frequent moves, family responsibilities, and possibly intimidation by older alumni. Encouraging the involvement of young alumni means changing their beliefs, letting them develop their own programs, designating…

A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…

Suggests ways that librarians should become actively involved in educating the public about supporting the library media center. Discusses activities for improving public relations in the school library; actions to improve visibility at the district level; involvement in the community; and active participation at state and national levels. (AEF)

The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…

This paper discusses the development and evolution of the University of Maryland's UniversityCenter in downtown Baltimore since its conception in 1991. UniversityCenter is a geographic location, one of six downtown districts that resulted from Baltimore's latest development plan. It contains not only the University of Maryland's Baltimore campus,…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

The first half of this detailed guide on Teacher Corps recruiting, designed for the use of school administrators, presents all procedures necessary for an effective college campus recruiting program. Included are sections on planning the approach; forming a recruiting team of teacher interns; laying out an interesting schedule (with time…

Described in the supplemental manual are representative materials developed in New Jersey for use by educational planners when setting up resource room programs to mainstream handicapped children. Suggested materials are grouped within eight color-coded sections that cover the following topics: public relations and communications; staff and…

Career education represents an effort of the public school system to be responsive to changing community needs and values. A two-way communication program between the school and the community is vital if career education is to gain the necessary acceptance to be effective. This paper calls for a district-wide decentralized community relations and…

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…