Presentations at this conference focused on the following topics: (1) the recruitment and retention of minorities in teacher education; (2) history and social psychology of the issue; (3) futuristic views and minority participation in the 1990s; (4) comparison of teacher education programs in traditionally black and white institutions; (5)…

This paper presents a special case of collaboration involving the University of Maryland and the Prince George's County public schools. This program has created a magnet school with a college preparatory curriculum and an instructional program designed to meet the needs of college-bound minority high school students of all ability levels and…

Although it has traditionally been resisted, institutions of higher education are being forced to utilize marketing as a means to increasing enrollments, reducing attrition, and making services responsive to student needs. The purposes of this study were to identify marketing problems and techniques and suggest strategies for successful…

A model program was developed to find ways to bring illiterate and undereducated adults into Massachusetts adult education programs. Prospective program clients (young adults) who will be identified by such organizations and agencies as schools, courts, welfare offices, and veterans and civic groups will be contacted by outreach workers to…

Lists barriers that limit the recruitment of women from the existing pool of eligible women into engineering programs. Discusses several components that are important to successful recruitment of women. Uses the program at Purdue as a successful example. Suggests special steps for faculty and administrators to follow. (CW)

A nine-point plan is given for opinion research for college marketing: obtain administration commitment; determine specific research needs; define college goals measurably; establish a recruitment committee; identify vital publics; focus research on them; develop questionnaires; determine research mechanism; and assign responsibility and…

Discusses the planning and possible effects of marketing efforts. Considers means of retaining current students and recruiting two groups of nonstudents--potential students with no educational interest who need special encouragement and members of the workforce who may have lifelong learning needs and interests. (AYC)

Analyses community-based recruitment techniques initiated by Moraine Valley Community College, Illinois, to stabilize enrollment, expand participation of the under-served, and increase the pool of college attendees. Delineates the eight goals of recruitment and the plan implemented at Moraine Valley. Discusses major activities and results. (CAM)

Offers a checklist for implementing sustainable learning communities in colleges and universities. Addresses issues including determining focus and design, use of faculty resources, coordination with current institutional initiatives, administrative support needed, resources needed, promotion and marketing, institutionalization of the concept, and…

This project recruited and provided preservice training for individuals from underrepresented groups who were interested in working in urban areas with young children with special needs and their families. The project was implemented within the University of Wisconsin-Milwaukee (UWM) Exceptional Education program in collaboration with the…

This paper examines the organizational development and process phases of establishing a student recruitment system at Southeast Missouri State University which began when the student recruitment unit of the school was transferred to the Office of University Relations. The various components of Southeast's efforts in influencing a student's choice…

This paper looks at the recruitment and retention of international students for study in academic programs in the United States from the point of view of how institutions of higher education can best plan and implement such programs. The paper opens by defining international students as foreign students who seek their education in the United…

This guidebook is based on telephone interviews, conducted in April and May 1989, with the staff of 19 homeless shelters in California, Delaware, Massachusetts, Minnesota, Missouri, New Jersey, New York, Oklahoma, Texas, and Tennessee, site visits at eight New York State shelter programs, and a review of the research on literacy training for…

In this discussion of managing continuing education credit programming units, three themes emerge. The first theme is that unit administrators must rely upon leverage, or influence, to coordinate programs effectively and to gain the institution's acceptance of policies and procedures that support the credit programming unit and the adult learners…

This preliminary report discusses a survey of journalism schools conducted in February 1990 by the Association for Education in Journalism and Mass Communication (ASJMC) seeking data on liaisons between college journalism schools and high schools as well as ideas for ASJMC members seeking new ways to reach prospective journalists among high school…