Describes the process of developing a marketing plan at Grand Rapids Junior College which involved the establishment of an all-college task force. Examines the committee structure utilized and the charge of each of nine subcommittees. Discusses problems encountered and provides a checklist for involving the whole college in marketing. (DD)

Each semester in the 136 state-supported community colleges in California, counselors are involved in developing, maintaining, and/or revising hundreds of programs that may or may not result in helping students move efficiently through the system. Developed as a resource for administrators and counselors charged with improving community college…

Jackson State Community College (JSCC) is a state supported institution in rural West Tennessee under federal mandate to increase the proportion of black enrollments to reflect the proportion of blacks in the college's service area. In response to the mandate and to declining enrollments in general, a project was undertaken to develop a…

In 1983, Santa Monica College (SMC) created a task force to assess the college's need for child care services and to devise possible service models for consideration. Subcommittees were formed to address student and staff child care needs; ways of funding child care services; criteria for possible child care facilities and sites which met these…

Many who believe in the value of the study of the humanities are faced with the problems of how to attract vocational students to humanities courses, maintain their interest in such courses so that they fulfill the general education requirements for graduation, and, if possible, generate an ongoing interest in the humanities. In response to these…

Working from a timeline established by the Office of the Chancellor for the California Community Colleges (CCC) for implementing student equity initiatives, this report describes a model process for planning and implementing programs to increase minority participation and graduation rates. The first section describes the planning group, suggesting…

As part of an effort to develop a nontraditional alternative educational program for mentally gifted and talented students at Fullerton College, a study was conducted to determine the characteristics of 72 self-identified gifted students and to look at differences between high potential-low achievement students and high potential-high achievement…

The fifth in a series of revised editions since 1967, this 1978 manual provides policy guidelines for Illinois public community colleges. Chapter 1 covers the state college board definitions relative to community college operations policy. Chapter 2 deals with board operation and general policies according to such topics as power and duties;…

Recommendations and guidelines are presented for the educational diagnosis of students entering the Los Rios Community College District. The paper first underscores the need for a diagnostic process to help students assess their potential for academic success, and then recommends: (1) the assessment of past academic and work experience, basic…

In order to better serve a growing number of handicapped students, Macomb County Community College (MCCC) initiated a formalized program of cooperation with the Bureau of Rehabilitation, an agency of the Michigan Department of Education. The need for this program was initially revealed in a study of services to handicapped students which…

This is the first of four planned publications based on the results of a national survey concerned with furthering understanding of enrollees in junior college occupational programs. The primary sources of data were approximately 5,000 students in vocational technical programs at 60 different public, community-junior colleges. Questionnaire data…

In order to help students make the transition from high school to higher education, the Anne Arundel Community College's (Maryland) Supplemental Instruction with Mentoring Support provides a program of academic support for students enrolled in difficult required courses. The program also creates valuable opportunities for faculty professional…

This publication contains statewide standards for the avionics maintenance technology program in Georgia. The standards are divided into the following categories: foundations, diploma/degree (philosophy, purpose, goals, program objectives, availability, evaluation); admissions, diploma/degree (admission requirements, provisional admission…

The student retention study described in this report was conducted by Brunswick Junior College (BJC) to identify ways of improving the persistence of students until they achieve their academic goals. After part I discusses the purposes of the study and the characteristics of the college, parts II and III examine the college's retention rates for…

This paper applies business marketing principles to college student services, introduces a model for measuring the life cycle of a service, outlines strategic planning procedures, and describes the implementation of a comprehensive student service marketing program at Seminole Community College in Florida. An overview of marketing defines…