The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

At George Mason University (Virginia), a consulting firm designed a program to train university administrators to deal with the media effectively. On-camera simulations, followed up with practice sessions in the university's telecommunications department, were an effective method of preparing for difficult media questions. (MSE)

The guide is designed to help elementary school administrators and school communities in making decisions about FLES (foreign language in the elementary school) program design and implementation. An introductory chapter provides definitions of relevant program types (FLES, exploratory/FLEX, and immersion). The second chapter reviews the current…

This handbook is an expanded version of an original guide written as a basis for orientation and training of new children's librarians and allied personnel. It puts into one place the basics of library service to children, with an emphasis on the practical rather than the theoretical. Among topics covered are: (1) roles and responsibilities of…

Each year one week is designated by the Governor of New York as Adult Learning Week because of the growing importance of adult education to society and the economy of New York State. The major purpose of Adult Learning Week is to promote greater public awareness of the availability and variety of learning opportunities for adults. In practical…

The manual focuses on the development of a school-level home/school information system to improve communication and understanding of special education programs. A step-by-step plan for developing such a system is addressed in terms of five major topics (sample subtopics in parentheses): basic information gathering (surveys and needs assessment),…

This report presents a proposal made by a Utah task force appointed to establish a plan for a district school library media program to best serve the students and staff of that district. The introductory section discusses the priorities on which the proposal focuses, the philosophy of education in a school library media center, and the aims,…

This guide is intended to give concrete suggestions to home economics teachers on preparing and carrying out a public relations program. Stressing that public relations should not and cannot wait for a spectacular event to attract public attention, the booklet gives a variety of strategies to portray to different audiences what home economics…

This second volume of a two-volume manual provides a structure for the analysis of the design of cooperative education and the implementation of the design in terms of the 49 key elements of cooperative education. It is intended for use by persons responsible for cooperative education at state and local levels. Volume II is the heart of the…

A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…

AN EVALUATION TEAM MAY USE THIS INSTRUMENT IN IDENTIFYING STRENGTHS AND WEAKNESSES IN A DEPARTMENT OF VOCATIONAL AGRICULTURE. INSTRUCTIONS ON PREPARING FOR THE EVALUATION, INVITING PARTICIPANTS, AND DISTRIBUTING SUMMARIES ARE INCLUDED. SECTIONS ARE INCLUDED FOR DIFFERENT ASPECTS OF THE PROGRAM--(1) MAINTAINING RELATIONSHIPS WITH THE SCHOOL…

The process of developing informational prospectuses to convey information to prospective students at 11 institutions is illustrated by the experiences at three different institutions: a public university in California; a state university in an Oregon metropolis; and a large, two-campus, suburban community college in Michigan. These case studies…

The Rural Manpower Service's objective is to provide the State's rural people "equity of access" to all programs administered by the North Dakota Employment Security Bureau. It provides services to agriculture, business, government, and workers in meeting their employment and manpower needs. Functional supervision and direction to the…

This manual is one of a 3-volume series prepared to guide the high school vocational agriculture teacher in teaching ornamental horticulture. Chapter I introduces the reader to ornamental horticulture and gives examples of how the subject can be integrated into an existing agriculture curriculum. Chapter II is devoted to the public relations…