Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)

The sole purpose of this book is to provide a primer or "how-to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices. While incorporating some secondary source referencing, the dialogue primarily outlines how making some basic adjustments to business…

Warns that, without careful planning and implementation, marketing can bring about unwanted changes that result in stress within the institution and between the institution and the community. States that marketing must be an integral part of long-range planning and directly related to the goals of the college. (DD)

Implementing cooperative education requires careful planning, institutional support, and competent staffing. Suggestions for planning, setting objectives, recruiting students, job development, student counseling and placement, liaison with other colleges offices, and institutionalization are described. (Author/LBH)

Buena Vista College (Iowa) has brought an international perspective to campus through extensive faculty exchange, study abroad, and recruitment of foreign students, with primary focus on Asia. Two-thirds of the faculty have studied overseas, about 5 percent of students study overseas each year, and graduates are finding jobs using their…

Describes the origins and development of the University of Dayton (Ohio) interactive World Wide Web site for undergraduate admission, credited by the enrollment management staff for the success of online recruiting at the institution. The Web site includes international admissions information and an electronic mailing list for interested users.…

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

This manual provides a comprehensive guide to college activities associated with the implementation of General National Vocational Qualifications (GNVQs) in Britain. Part A addresses GNVQ curriculum planning and management at the college level. This part includes the following sections: description of the context; questions that need to be…

The adult education graduate program at Northern Illinois University began offering courses in 1969. Starting points of a progressive agenda were urban, race, and class. Students, many of whom had experience with the social upheavals of the 1960s, along with community-based organizers and the International Council for Adult Education, pushed the…

This paper describes the initial analyses needed to help institutions of higher education plan majors in nursing and allied health as institutions look for new markets based on demographic and employment factors. Twelve variables were identified and weighted to describe an ideal recruitment market. Using a three-phase process, potential U.S.…

In response to the Canadian Nurses Association's mandate that a baccalaureate degree be required for all practicing nurses by the year 2000, the Calgary Conjoint Nursing Program (CCNP) was developed by faculty from a 2-year college-based diploma program, a 3-year hospital-based program, and a 4-year university-based program. With initial planning…

First-year activities of Women in Technical Education, a project to develop a model for women in that field, were evaluated. A formative evaluation showed that intense development and implementation activity enabled achievement of first-year goals and objectives during the 1990-91 year. Procedures to accomplish objectives were effective.…

PLAN, Inc., a nonprofit, community-based literacy training program, conducted a workplace literacy training program in partnership with the Washington (D.C.) Hospital Center (WHC). During an 18-month period, the program provided workplace literacy training and career development skills to employees in several service departments and…

This handbook is designed to assist in duplicating Project LIVE (Literacy Implements a Vibrant Existence), a family literacy project. Its purpose is to share some ideas and methods of teaching family literacy. It begins with a description of a typical day at the project. Recruitment, interviewing and testing, evaluations, and graduation are…

This planner aims to assist program directors in establishing or enhancing secondary education programs for migrant students. A chart format enables review of essential elements of successful programs and facilitates discussion and planning of each element. The charts identify the task, the person responsible for accomplishing the task, the…