This booklet was developed to offer practical advice to those in charge of, or attempting to develop, a small literacy program. The guide is organized in nine narrative sections that provide information on the following topics: beginning a literacy program, assessing the need, program structure, building a program, financing a program,…

This monograph addresses the recruitment and retention of Hispanic-Americans in University Affiliated Programs (UAP), which train personnel for the provision of health, education, and social services to people with developmental disabilities. It is designed to assist UAP faculty and staff to develop a comprehensive plan to increase the…

This module addresses the issue of ensuring equal access to recruitment, enrollment, and placement of handicapped and disadvantaged students in vocational programs. Specific guidelines are offered as well as suggested resources. The guide includes a list of definitions and uses a question-and-answer format to provide information on equal access,…

The project described in this report was piloted at Florida Community College during fall 1985 to review policies and practices that can facilitate the retention of students, to propose a system of data collection and dissemination designed to provide routine, useful information about the retention of students, and to establish communications…

Brief descriptions are provided of several components of Glendale Community College's (GCC's) programs to ensure adequate links with the minority community and stimulate enrollments to achieve parity in enrollment proportions. Introductory sections offer a rationale for minority emphasis programs, define "minority," enumerate reasons for attending…

A time sequence of recruitment activities was developed using high school data to represent the total, potential, and actual student markets for Pennsylvania State University. High schools with similar characteristics were grouped according to potential recruitment yields. Under the assumption that college decision-making behavior approximated the…

A project was undertaken in San Antonio, Texas, to develop a recruitment approach which would be more effective than the traditional mass media approach in recruiting hard-core undereducated individuals into adult education classes. An experiment was designed to test a recruiting method which would employ a personal, face-to-face interview…

Describes the extent and nature of the movement to restructure the master's degree in business administration (MBA) to meet current market needs, based on results of a national survey of accredited programs. Concludes that restructured programs offer unique opportunities to market the programs to different segments of the graduate business school…

Discussed are the background, objectives, statement of need, target population, program activity, budget, staffing, funding, problems, and evaluation of the project. Suggestions for the initiation of analogous programs are provided. (CW)

International alumni programs can strengthen relationships overseas, stimulate student recruitment efforts, and provide student placement options. A strong overseas program benefits from a careful strategy, thorough research, faculty cooperation, innovative use of communications technology, and support of chapter objectives. (MSE)

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

The Vocational Education to Work model is a system of communication and support between vocational and special educators, designed to train students with disabilities in mainstreamed vocational education. The model's four sequential components include active recruitment, guided placement, continuing support, and job placement followup.…

Describes the Valdosta State University (Georgia) Department of Curriculum and Instructional Technology's venture into creating its own online graduate degree program without the assistance of private vendors. Topics discussed include the new program design process, student recruitment, technologies used to build and support the program, and the…

This document contains a performance report, a master plan, objectives, and an evaluation plan for a project in which Valencia Community College (Orlando, Florida) is to facilitate increasing cooperation between vocational and academic departments and move toward integrating vocational and academic courses in high schools and postsecondary…

The process of developing and implementing the Graduate Secondary Teacher Education Program (STEP) at Seattle Pacific University (Washington) included five steps: initial conception, establishment of program parameters, development of a working proposal, completion of the review process, and completion of the adoption process. Graduate STEP is a…