Examines ways in which college journalism instructors can promote their programs in times of shrinking budgets. Provides over 40 suggestions for increasing student participation in journalism programs, funding special projects, and promoting greater departmental visibility on the college campus. Includes a "Top Ten" list of promotional activities.…

Describes one department's experience with curriculum development through the formulation of a departmental mission statement reflecting the shared sociological goals of faculty and students. Discusses the process of achieving consensus, the actual mission statement, and the curricular and program implications of such a process. (KO)

The evaluation of second language programs is an educational task with profound potential for improving pedagogical practice. Evaluators who educate perform more than just a "service" function by helping people to learn, develop themselves, and refine their abilities to work more effectively. (CB)

Discusses reasons for the lack of effectiveness of management development programs and suggests solutions for improvement. Topics discussed include analysis of good management skills; motivation theory; popular psychology models; self discovery tests; management fads; insufficient skills practice; conducting a needs analysis; and performance based…

Discusses the steps to ensure that assessment leads to genuine improvement: (1) agreeing on goals based on recognized standards; (2) establishing yearly objectives that help meet those goals; (3) developing a formal method for reporting the attainment of those objectives; and (4) using the assessment of the program as a part of the media…

Education is a lifelong process of continuous learning and renewal. This is necessary because of ongoing research and changes in technologies. For educators, the need for training leads to a continual search for learning opportunities from many sources. School administrators routinely provide in-service training. National and state associations…

In the field of child and family programs, a needs assessment, which is essentially a fact-finding exercise, can be conducted either by focusing on a particular program or by examining a population of interest. In conducting a needs assessment, it is important to be systematic, be clear about the information which is sought, be specific about the…

This monograph is divided into two parts. Part 1 is meant to serve as a conceptual guide for those facilitating or conducting life-cycle program-management workshops focused on any of the life-cycle stages of: (1) problem finding; (2) program design; (3) program development; (4) program implementation; (5) program maintenance and improvement; and…

Greater efficiency in research and less interdisciplinary conflict resulted in the reorganization of French doctoral programs. (DE)

The four phases of developing and implementing a comprehensive guidance program (planning, designing, implementing, and evaluating) as described by Mitchell and Gysbers (1978) are used as the organizers for this book. Chapter 1 traces the evolution of guidance in the schools from the turn of the century. The changing influences, emphases, and…

Few educators envision themselves as marketing or public relations experts, yet economic reality is forcing many academicians into these roles. Over the past four years, the Eastern Washington University Department of Education has developed a successful marketing model for educators. The model begins with a successful reform of department…

This monograph grew out of an effort to develop a new and comprehensive system for evaluation of teacher education programs at Ohio State University (OSU). The need for a more sophisticated evaluation system became apparent as it was noted that follow-up studies revealed that many graduates of the College of Education took their first jobs…

An overview of the Educational Resources Information Center (ERIC) is presented, with a discussion of proposed improvements to ERIC's acquisition, synthesis, and dissemination activities. The Department of Education's Office of Educational Research and Improvement (OERI) has emphasized that ERIC products and services should be more widely…

With fewer recent high school graduates available to attend college, colleges need to increase their efforts to attract adults. If colleges want to attract more adult students, they must develop a comprehensive marketing plan. The marketing process entails a thorough marketing study that includes a detailed institutional analysis, an analysis of…

The proceedings of a conference on the status of Higher Education Opportunity Programs are presented in this volume. The main concern throughout the conference was the loss of identity of the special programs that would come with their mainstreaming or institutionalization within the college. Counselors complained about the enormous paperwork and…