International alumni programs can strengthen relationships overseas, stimulate student recruitment efforts, and provide student placement options. A strong overseas program benefits from a careful strategy, thorough research, faculty cooperation, innovative use of communications technology, and support of chapter objectives. (MSE)

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…

Recognizing that unhealthy children cannot learn and that an uneducated child will become a drain on society, this report describes the efforts of the National Health and Education Consortium (NHEC) to promote collaboration among the health and education professions to improve the health of children. The report describes the creation and operation…

This monograph is composed of papers from the first National Conference on School Recognition Programs. School recognition programs vary considerably, but they do acknowledge schools that perform well (winners) and have recognizable public relations value. Consequently, school recognition programs have substantial potential for educational…

Project LIFE, which began in October 1987, was a model program that involved a coalition of community agencies in addressing the problem of adult illiteracy in a community college setting, enhancing participants' employability, and providing them with career adaptability. To improve outreach efforts, program planners made heavy use of commercial…

This publication describes the present structure of New York's depository library program and presents a state plan for future federal depository library service through improved bibliographic and physical access at the local level. The purpose of the depository library program and the rationale for a state plan are reviewed, as are the…

The first of a series, this publication consists of two symposium presentations. The first paper, "Annual Fund: Cornerstone of Development," by Robert L. Stuhr, defines the annual fund concept in the context of institutional development and provides five requisites for a successful annual fund: it must (1) be part of an ongoing…

Designed to provide specific, practical help for educators in starting or improving school public relations programs, this guide presents views from the superintendent of a small district who is his own public relations person; from a public relations director of a large suburban district; and from a public relations administrator of one of the…

Adapted from Idaho's original Parents in Reading program, the materials in this booklet are designed for use by school administrators who want to begin a positive program that involves parents in reading. Various sections contain samples of board policy statements, press releases, and radio commercials; samples of letters to parents new to the…

This is one of a set of five handbooks compiled by the Northwest Regional Educational Laboratory that describes the processes for planning and operating a total experience-based career education (EBCE) program. Processes and material are those developed by the original EBCE model--Community Experience in Career Education (CE)2. The area of…

This followup study was conducted 1 year after the 1966 National Seminar on Vocational Guidance. Questionnaires were sent to 85 participants from the 47 participating states; replies were received from one or more participants from 80 percent (38) of the states. Reports received described 215 outcomes either attributable specifically to the…

In order to deal with the decline in full-time equivalent enrollment at Moraine Valley Community College (MVCC) for the first time in its ten-year history, a model recruitment plan was developed, aimed at increasing enrollments in college programs with weak draw and among communities and high schools whose participation rates were low. The plan…

The guide outlines activities through which students, teachers, and administrators can initiate and implement a program providing an opportunity for parents and others in the community to visit the school and receive instruction from area experts on consumer education topics. The suggestions are based on experience at Western Illinois University…

The document comprises a transportable performance-based model for preparing occupational education leaders/administrators. Based on a graduate program developed and implemented at Illinois State University at Normal and Southern Illinois University at Carbondale, the model's taxonomy consists of seven broad performance areas: (1) program planning…