Describes the concept and development of "magnet" high schools in Dallas, Texas, as part of their compliance with the desegration court order and also to provide specialized and intensified career training. Each magnet school includes job-oriented instruction in an occupational cluster, planned with business and industry input. (MF)

Emphasis of the Industrial Tech Prep Projects in Heartland Community College (Illinois) regions was on planning and raising tech prep awareness among school administrators, teachers, counselors, and private industry. To develop industrial technology tech prep associate degree programs, an organizational structure was designed consisting of…

This practicum focused on improving the funding of a state-supported, non-profit day care center through the development of a marketing plan, enhanced fundraising techniques, increased involvement by the center's board of directors, and heightened community awareness. To accomplish these goals, board members were interviewed and encouraged to use…

This quarterly contains 11 bulletins that profile marketing campaigns for the Job Training Partnership Act (JTPA) that have been implemented successfully in local programs throughout the United States. For each program, the description provides information on the operator, funding, results, time span, background, marketing/public relations…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…

This manual is designed to aid school guidance counselors in creating and implementing a public relations (PR) program to educate those both inside and outside the school system about the purposes, operations, and unique characteristics of guidance and counseling. The manual contains six sections, plus a bibliography of public relations…

SIXTY VOCATIONAL EDUCATION LEADERS FROM 18 STATES MET FOR A 2-WEEK SEMINAR IN JULY 1967 TO GAIN--(1) EXPERIENCE IN CONFERENCE LEADING AND OTHER LEADERSHIP TECHNIQUES, (2) AN INSIGHT INTO THE POSSIBILITIES AND RESPONSIBILITIES OF LEADERSHIP IN VOCATIONAL-TECHNICAL EDUCATION, (3) AN UNDERSTANDING OF TRENDS AND FUTURE DEVELOPMENTS, AND (4) AN INSIGHT…

The purposes of this study were: (1) to determine the current evening/adult education administrative practices in community colleges in Washington State as perceived by the presidents, the deans of instruction, and the directors of evening/adult education; (2) to analyze selected administrative relationships between the full time day programs and…

Contained in this document are broad guidelines for implementation of the recommendations made at a conference attended by 22 leaders in trade and industrial education held at Austin, Texas in May, 1967. The recommendations are organized under headings of: (1) Expanded Programs and Services, (2) Organizational Structures for the 1970s, (3)…

Provides a philosophical and practical rationale for the development of a global perspective camp program citing increased enrollment, quality staff, public relations value, and creative programs as potential benefits. Discusses program development including involvement of camp governing board, global perspectives themes, curriculum resources, and…

International Literacy Day (ILD) has been celebrated since 1967 and has been the focus of learning festivals held over the years by different countries to recognize adult learners across the world. This guide was developed to strengthen ILD, to share the experiences of educators from around the world who have seen the value of using promotional…

In 1996-97, the Adult Career Counseling Center (ACCC) at Oakland University in Rochester, Michigan, enhanced its operation by doing the following: implementing a new computer system to network various software packages; creating and implementing a computerized system to maintain ACCC client records and usage statistics; developing an ACCC policy…

Because of its poor labor relations and consequent public image, New Zealand's meat industry asked the University of Otago to provide management training. Describes difficulties in developing effective training acceptable to the industry, the compromise workshop approach involving questionnaires and diaries, and the workshop's qualified success.…

A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered.…

Defines the role of children's librarians in public libraries by listing necessary competencies in various areas, including knowledge of users; administrative and management skills; communication skills; materials and collection development; program development; advocacy and public relations; and professionalism and professional development. (LRW)