The challenge for fund raising for fine arts programs is to draw the needed donors from the general community. More and more institutions are showing off their institutions' cultural achievements and attracting recognition for them. (MSE)

Two stages in coordinating the development of a program and communication with that program's potential audience, called Program the Market and Market the Program, are illustrated with reference to the development of a new program for training attorney assistants by the UCLA School of Law and UCLA Extension. (SA)

This schedule, a month-by-month list of communication activities, is intended to assist the school communicator in strengthening school-community relations. The communicator must reach all school constituents (parents, staff, citizens) with his program. (DS)

While recognizing that every school community has unique public relations needs, the author presents eight suggestions that apply universally. (Author/IRT)

A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)

Planning a college president's inaugural ceremony is discussed. A timeline, an invaluable tool for planning an inauguration, is provided.(MLW)

The American Society for Training and Development can be a key leadership component of career education. There is a vast storehouse of expertise in ASTD and its members can help career education by becoming involved in program planning, teacher assistance, and public relations. (DS)

Author feels it is in the interest of the educational institution to channel those apparent desires to communicate into positive communication and a resultant public relations program that brings about programs and policies of benefit to, and desired by, our publics. (Author/GB)

Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)

Six suggestions are made for initiating, improving, and strengthening intramural and recreational programing in high schools. (JD)

This article presents an interview with Robert Deware, associate professor of organization behavior at Northwestern University in Evanston, Illinois, who offers advice on setting up and managing a university public relations office. It focuses on issues of office size, staffing, structure, and strategy. (MDM)

Guidelines for promoting gifted education programs are offered, including being judicious in promotion efforts, developing support among different role groups, and strengthening support within role groups (e.g., teachers, parents, students, administrators, community leaders, policymakers, and business leaders). A cyclic model of advocacy stages is…

Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)

Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)

The identify and image of marketing and distributive education (DE) must be reestablished in a concrete manner. Project, price, and place aspects of the programs must be communicated to all relevant publics through promotional activities. To accomplish this goal, marketing and DE teacher-coordinators need only apply the concepts they teach. (CT)