Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

Identifies eight competencies needed to implement a school public relations program and reviews some of the basic ideas associated with each competency. (Author)

Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…

This guide is intended to help consumer and provider organizations develop programs to find and assimilate individuals with disabilities. The guide has five sections. Section 1 overviews the components of an effective outreach plan including timelines, a calendar of events, the media, success factors, problem prevention, and budgeting. Section 2…

Developed for community educators interested in planning activities for National Community Education Day, this packet of materials presents planning ideas and examples of activities undertaken during the first National Community Education Day held in 1982. After messages from the National Community Education Assocation (NCEA) and the American…

The authors of six chapters focus on areas in which state Developmental Disabilities (DD) Planning Councils have had persistent problems and explore new opportunities for effective DD Council action. Included are papers with the following titles: "Changing the Imagery of DD Citizens in the Media" by S. Diamond (who describes the need for…

This report of the Committee on Public Relations was developed as a result of the National Conference on Distributive Education held in Washington, D.C. in 1948. Included are general considerations and a complete plan for public relations and promotion including a suggested schedule and followup activities. The manual was intended to be a…

To improve the competencies of professional vocational education personnel responsible for public information programs, 26 participants from 16 states attended a 14-day training institute. Institute objectives were achieved through a variety of activities and presentations by resource speakers, laboratory assignments, case studies, field trips,…

Many institutions have adopted the guidelines on AIDS in "The General Statement on Institutional Response to AIDS," written by the American Council on Education in cooperation with the American College Health Association. Three steps for developing a campus response include designate campus committee, develop education program, and…

Describes a model designed to assist managers in identifying employees' specific and preferred skills. These skills are broken down into four categories: creators/developers, implementers, managers, and marketers and promoters. Application of the model is discussed, along with ways to utilize preferred skills. (CT)

Positive public sentiment for physical educators is necessary for better budgets, facilities, curricula, time segments, personnel, equipment, and supplies. Favorable public opinion can be developed through a planned public relations program. Several objectives for such a program are discussed. (DF)

When new marketing strategies were adopted at Elizabethtown College, publications were seen as a good starting point for planning. Revamping publications led to the development of a publications flow system that in turn led to a communications flow system to schedule all mailings and telephone contacts. (MLW)

This article describes several levels of public relations and cites a few examples of each. The public relations programs are based upon the assumption that publicity about art education programs does not always change behavior or policy. Rather, publicity is a vehicle to support awareness and understanding of art education. (Author/KC)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

Suggestions for creating a memorable inauguration of a campus chief executive officer include careful attention to public relations goals, forming an effective committee, creating a realistic budget, developing an ambitious media strategy, and following up with thank-yous and archival records. Involvement of faculty, staff, alumni, and students,…