Few educators envision themselves as marketing or public relations experts, yet economic reality is forcing many academicians into these roles. Over the past four years, the Eastern Washington University Department of Education has developed a successful marketing model for educators. The model begins with a successful reform of department…

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

This report and reference booklet is designed to provide adult education supervisors, instructors, and General Educational Development (GED) students and alumni with information to establish GED alumni associations as part of the adult basic education program. The final report details the GED Alumni Stretch and Reach project, which was proposed to…

With fewer recent high school graduates available to attend college, colleges need to increase their efforts to attract adults. If colleges want to attract more adult students, they must develop a comprehensive marketing plan. The marketing process entails a thorough marketing study that includes a detailed institutional analysis, an analysis of…

The Illinois State University (Normal) program training administrators of career/vocational education programs includes assessment of competencies of general administration, program planning, personnel, public relations, and student services. Through student/advisor consultation one of three delivery systems (class enrollment, internship, and…

Although the enrollments in vocational-technical education programs have been increasing steadily, a great deal of misunderstanding still exists about these programs. Vocational-technical education has an image problem. A coordinated, comprehensive communication program using a variety of media, such as newspapers, radio, and publications, should…

PROCEDURES FOR DETERMINING STUDENT INTEREST IN A VOCATIONAL EDUCATION PROGRAM ARE DESCRIBED. A PLANNING CHECK SHEET, AN ORIENTATION CHECK SHEET, A TABULATION PROCEDURE, AND A REPORT FORM ARE INCLUDED FOR USE OF SCHOOL SYSTEM PERSONNEL ENGAGED IN A VOCATIONAL SURVEY. THE APPENDIX INCLUDES A STUDENT VOCATIONAL INTEREST QUESTIONNAIRE, AN…

The American public school must depend for its strength on the support of local citizens who understand school affairs. The task of interpreting school affairs to the public is an administrative function and requires both information programs and enlistment of community support. Organized programs are needed in which (1) community relations needs…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

The open house can be one of the most lively and interesting means of acquainting a community with its schools. Its unique character makes possible person-to-person contact with many individuals. Handled properly, the open house can encourage and strengthen school-community cooperation all through the year. It can increase public understanding and…

Basic information that should be considered by a state when gathering data necessary to planning for child development programs, with emphasis on the five-year-old and under group, is provided. State assessment efforts are assumed to be comprised of at least four steps: (1) gathering the data, (2) assessing the data to determine needs, (3)…

The author states that Future Farmers of America programs are useful for promoting the accomplishments of students and providing a public relations boost for the agriculture program. She describes the Building Our American Communities Program, from needs assessment through recognition. (CH)

The Princeton Parents Project, a survey of Princeton parents, is described. The project was designed to strengthen communication with and activities for parents of undergraduates, and to acquire information that would be helpful to other institutions. (MLW)

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)