Advocates a marketing orientation to community college management as demonstrated by the successful implementation of four-state (service, promotion, delivery, and evaluation) marketing plan at Prince George's Community College in Washington D.C. (TP)

The authors state that vocational education recruitment efforts for the future must include institutional evaluation and use strengths to the school's advantage. They suggest creating an enrollment management task force that can aim a school's programs toward greater benefits for students and the community. (Author/CH)

A model for the recruitment and retention of minorities in preservice teacher education programs is given. Steps to plan, implement, and maintain such programs and corresponding activities are given. Suggestions on how to make the model institution-specific are given. (JL)

The development of a one-day preenrollment program for early acceptees at the University of Medicine and Dentistry of New Jersey Rutgers Medical School that informs the acceptees about the educational program is described. An increase of 40 percent of the acceptees appears to be related directly to the program. (Author/MLW)

Some innovative programs designed to draw more Hispanics into higher education are described: Pan American University's Talent Search project, guaranteed admission for students with associate's degrees to Florida state universities, the College Assistance Migrant Program, the Border College Consortium, outreach program for junior and senior high…

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

This article describes a successful four-year student recruitment effort initiated by Florida State University's teacher preparation program in visual disabilities. The article discusses a survey to determine the target population, use of current students to attract new ones, harnessing of campus resources, and obtaining funds for recruitment…

Analyzed the sociodemographic characteristics of nonnurse college graduates (n=166) who pursue baccalaureate degrees in accelerated nursing programs. Found that accelerated programs are an efficient use of resources and an effective way to increase the supply of nurses. (JOW)

The purpose of this study was to describe implemented and planned Latino student success activities in North Carolina community colleges and to examine variations in these activities based on the degree of Latino settlement in the college service area. This study was designed to answer the following research questions: (1) What Latino student…

This manual outlines a horseback riding program, conducted by the Larimer (Colorado) County Extension Service, for persons with disabilities. The program offers such benefits as the opportunity to learn horsemanship; strengthen and relax muscles; improve balance, coordination, and posture; and increase joint mobility. Designed to provide a…

Cooperative education and career development practitioners must use marketing to demonstrate to multiethnic students that cooperative education is a viable option for them. A department must be willing to invest time necessary to establish links with multiethnic faculty, staff, and student leaders if it is to create an environment attractive to…

An overview is provided of factors to be considered in assessing and improving the quality and effectiveness of a college's recruitment materials. Part 1 addresses the questions of how to and why assess the effectiveness of student search publications. This section compares various methods of conducting college surveys to determine students'…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

A program focusing on recruitment of new freshmen at the University of Colorado at Boulder illustrates some major planning considerations in the development, implementation, and evaluation of a marketing plan. (MSE)