The Department of Education at Eastern Washington University has used several marketing techniques to improve its relations and image that are aimed towards several audiences, including the local and regional community, the legislature, current and potential students, alumni, fellow educators within the university, and regional school districts.…

This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

To help Georgia school administrators, educators, and community members, this handbook suggests ideas and plans for strengthening school-community relations and increasing community involvement in schools. The first section lays out the four steps district administrators should take in developing a systemwide community involvement program,…

This handbook for vocational educators was developed as a tool to help them in their public relations efforts. Following a brief introduction, the content is presented in twelve sections. The first discusses the roles of various professionals and groups in vocational education. Section 2 covers planning a total public relations program and…

Part of a 13-volume series designed to help Lutheran communities assess the feasibility of starting a Lutheran elementary school and to assist ongoing schools in current operation, this publication focuses on recruitment, public relations, and transportation policies in Lutheran elementary schools. It is intended as a way of sharing successful…

As in the past, education has no choice but to put its best foot forward. There is tremendous competition for the community's attention, sympathy, and funds, and if education is to get its fair share of all of these, the public must be made aware of the schools' vitally important contributions to the nation's future. A forceful student council can…

This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

The author describes a very successful campaign to publicize National Vocational Education Week 1977 in Dearborn, Michigan through messages on business and industry marquees, posters in store windows, newspaper stories and pictures, and radio and television announcements, including a calendar of promotion events for advance planning. (MF)

A parent orientation program at San Diego State University is described. Parents orientations are scheduled in conjunction with a freshman orientation and advising program sponsored eight times a year. A program evaluation form is included in the parents' handouts. (MLW)

Presents nine public relations programs developed for a Connecticut elementary school that were adapted from other schools and tailored to the school's specific needs. (MD)

Fund-raising campaigns among the employees of colleges and universities have been very successful in some cases, and have not only involved both current and retired faculty and staff but have also built institutional unity and led to increased external giving. Examples of institutional campaigns provide insights into the planning of such programs.…

Interscholastic competition is an excellent means for showcasing social studies for students, parents, and the local community. Described is a social studies tournament as designed by one high school. Specifically discussed are tournament divisions, format, content, team selection and composition, instrument preparation and scoring, tournament…

This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development…

A student work program at Adrian College in their Office of Publications and Information is described. Suggestions for generating quality performance from student staff include: seek talent, cover the basics, generate espirit de corps, provide a work space, establish a communication system, and be dependable and consistent. (MLW)

Faculty can be helpful by providing commentaries to newspaper op-ed pages, but such a public relations program requires consistency, tact, good internal communications, thoughtfulness, and marketing skills. (MSE)