Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

Examines the power of positive publicity as cost-effective child-care marketing. Suggests that getting positive press can make marketing easier, less expensive, and fun. Notes that by creating news stories and developing a working relationship with targeted media, child-care-center directors can inform, educate, and create new prospects and…

Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

Describes a model for transmitting environmental understanding, ethic, and action into the community via tertiary institutions in summer programing for high school students. Beyond the educational value of the program, it is cited as good promotion of the tertiary institution. (Author/MCO)

The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…

Offers three models for educating future public-relations practitioners from a communication point of view: a macro-approach that integrates outcomes, curriculum, pedagogy and assessment at the program level; a micro-approach that adds specifics of outcomes, pedagogy, and assessment strategies for each of five core course-content areas; and a…

Should we hire a sport management intern in our organization or department? What role will the intern play? How will we benefit? What can we expect from sport management interns in terms of preparation and commitment? How easy is it to find, select, and work with an appropriately prepared intern? Professionals ask all of these questions when they…

The development of Tennessee's Master Teacher Program is described in this case study, the first in a series of project reports. Data were derived from interviews, document analysis, transcriptions and analyses of meetings, informal conversations, questionnaires, and monitoring of legislative sessions and committee hearings. Following an…

A program is described in which student work and achievement were displayed during Public Schools Week in a Solano County (California) shopping mall. The purpose of the program is to provide publicity for schools and to reach the 75% of the adult population who have no personal contact with schools. The program description includes: types of…

A good public relations program in agricultural education involves: thorough planning, a person-oriented approach, specific purposes or themes, balance, continuity, and continuous evaluation. (EA)

The paper provides guidelines to rural school districts developing community support and resources for their gifted education programs. The following seven questions are addressed: (1) Does your gifted/talented program and community need a formal community resource development team? (2) If so, how should it be developed? (3) How can you get other…

There is a growing awareness among students that public relations internships provide not only a means for testing skills, but also valuable experience that can be placed on a resume. This has created keen competition among students for internships, thereby providing practitioners with a considerable talent pool from which to select competent…

This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…

This document supplements the Manitoba Department of Education Physical Education Curriculum Guide (1981). It provides an outline of the philosophy and purpose of interscholastic athletic programs. Guidelines are provided for the organization of interscholastic sports programs and their implementation. Topics covered include: (1) the purpose of…

Intended for public and private agencies working in the field of child abuse and neglect prevention and treatment, the manual is designed to assist those responsible for creating public understanding of the problem of child abuse and neglect. Chapters cover the following areas: the value of a public relations program; planning and budgeting a…