This Seminar guide is part of NCSALL's (National Center for the Study of Adult Learning and Literacy's) effort to help connect research and practice in the field of adult education and family literacy. The purpose of the three-hour seminar is to help practitioners, program directors, state staff, and other policymakers read and discuss NCSALL's…

Magnet schools gained prominence in education in the 1970s as a tool for achieving voluntary desegregation in lieu of forced busing. The theory behind magnet schools as a desegregation tool is simple: Create a school so distinctive and appealing--so magnetic--that it will draw a diverse range of families from throughout the community eager to…

The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Starting programs for new kinds of adult students without delay is one of the urgent actions recommended for the college by a college president widely known for his success in this area. (Author)

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

A British study of nonparticipation in adult education focused on four stages: initial access, program practices, transition from introductory to advanced learning, and transition from informal to formal education. It was concluded that genuine access for underrepresented groups requires substantial changes in practice and resource allocation. (SK)

Describes a model for transmitting environmental understanding, ethic, and action into the community via tertiary institutions in summer programing for high school students. Beyond the educational value of the program, it is cited as good promotion of the tertiary institution. (Author/MCO)

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

The time to begin caring about declining enrollments in community college programs is before the program is started. Program planning should take into account why industry is demanding a given program "right now," avoid developing crash programs, and obtain and utilize all of the information possible including survey data, Labor Department…

Secondary summer schools for student remediation and enrichment linked with university teacher education programs provide opportunities for rethinking and restructuring student teaching and staff development programs. Based on the experiences of two model programs, this paper centers on the collaborative planning and initiation of intensive…

This report summarizes the results of the six-year-long Registered Nurse Shortage Project, a study of 27 community college nursing program models that were designed to attract more students. The study was conducted by the American Association of Community Colleges (AACC), in collaboration with the Metropolitan Life Foundation, in response to…

Co-op programs alternate work and study in order to enhance the development of future professionals. Suggestions for writing proposals, working with managers and supervisors, drawing up administrative policies, and recruiting students are offered. The importance of the triadic partners (employer, student, and academic institution) working together…

Describes a survey of 17 Maryland community colleges conducted to identify the management strategies which had been most and least effective in support of lifelong learning. Discusses six successful and five less successful or untried strategies and provides eight recommendations for community colleges wishing to increase their emphasis on…

As state budget allocations for higher education decrease, "specialty" programs such as gerontology must continually demonstrate their productivity. State and private universities increasingly rely on student credit hours (SCH) or tuition generated, which is making it difficult for many gerontology programs to expand. The School of Aging Studies…