Teach For America (TFA) and the Teaching Fellows programs are an important and growing source of teachers of hard-to-staff subjects in high-poverty schools, but comprehensive evidence of their effectiveness has been limited. This report presents findings from the first large-scale random assignment study of secondary math teachers from these…

Teach For America (TFA) and the Teaching Fellows programs are an important and growing source of teachers of hard-to-staff subjects in high-poverty schools, but comprehensive evidence of their effectiveness has been limited. This report presents findings from the first large-scale random assignment study of secondary math teachers from these…

It is argued that higher education should be marketing according to principles for marketing services not products. Unique features of services, implications for marketing, and application of service marketing principles to college and university recruitment are explained. Research on seven successfully marketed colleges and universities and…

A study of graduate student recruitment practices was conducted in the spring of 1986 to determine the current practice of graduate schools and to determine the extent to which they are using marketing techniques. The members of the Council of Graduate Schools were surveyed; 250 graduate schools responded (69% response rate). Questions concerned…

A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications…

A study investigated the attitudes of 111 college deans toward marketing in higher education, especially as they relate to the deans' academic fields (pure vs. applied). Results indicated no significant differences between the groups' perceptions and that, in general, deans support marketing but not that marketing improves educational quality.…

Although college missions, goals, and resources vary widely, institutions can assess the impact of financial aid and make strategic decisions to advance enrollment objectives. Such research requires specification of institutional goals and the relative priority of quality, quantity, diversity, and cost, and data on previous cohorts. New…

MENTOR in Education, a school-university partnership based in New York City and designed to acquaint talented minority high school students with careers in teaching, is described. Two innovative school models and their effects on participating students' educational aspirations and career choices are discussed. (MSE)

The Enrollment Management Plan proposed in this report was developed in an effort to provide a comprehensive framework for organizational analysis, planning, and evaluation for the Off-Campus Program of the Community College of Rhode Island. The introductory sections of the report offer background information, define enrollment management, and…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

Evaluation of a pharmacy student recruitment program undertaken by the University of Wisconsin and the Wisconsin Society of Hospital Pharmacists found increases in total and completed applications, class size, science and mathematics grade point averages for incoming pharmacy students, interest in pharmacy careers, and appreciation of pharmacists'…

Describes the origins and development of the University of Dayton (Ohio) interactive World Wide Web site for undergraduate admission, credited by the enrollment management staff for the success of online recruiting at the institution. The Web site includes international admissions information and an electronic mailing list for interested users.…

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…

A study described efforts of 245 schools, colleges, and departments of education (SCDEs) at private, public, and traditionally black institutions to recruit students into preservice teacher preparation programs, and the attitudes of teacher education department heads at those institutions toward several aspects of student recruitment. Results…

Focusing on the qualitative component of the 1983-84 Operational Program Reviews (OPRs) of Educational Opportunity Programs and Services (EOPS) in California's community colleges, this report presents the information collected by a qualitative evaluator at 14 EOPS projects in California and assesses program strengths and weaknesses. The first part…