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Fogel, Marvin E.; Oleckno, William A. – Health Education (Washington D.C.), 1983
Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)
Descriptors: Cost Effectiveness, Health Education, Health Needs, Health Programs
Download full textMrowicki, Linda; And Others – 1995
This curriculum guide resulted from a project conducted to: (1) improve the productivity and efficiency of 21 companies by providing workplace literacy instruction to workers lacking basic skills required for their jobs; and (2) to improve the capability of educational providers to meet the basic skill needs of the manufacturing and financial…
Descriptors: Adult Basic Education, Adult Education, Adult Literacy, Competence
National Centre for Vocational Education Research, Leabrook (Australia). – 2001
Recent Australian research provides a solid body of evidence that training investments can yield very high levels of returns for firms across a range of sectors. It highlights these important factors about returns on investment (ROI): ROI come in many forms; immediate ROI are highest when training is highly focused; measuring ROI is not always…
Descriptors: Adult Education, Corporate Education, Developed Nations, Educational Economics
