Although each higher education institutional research office has a unique style and mission, their commonalities suggest guidelines for establishing effective units, including placement high in the organizational structure, consistent attention given to first-order data responsibilities (collection, reporting), attention to institutional needs, a…

An institutional development audit is a comprehensive evaluation of a program, its operations, and its people. Information is analyzed to assess: institutional mission, personnel and organizational structure, financial resources, program management, communication, and overall program effectiveness and efficiency. (MLW)

Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)

An interview with Stephen C. Hall and Constance F. Towler of the Harvard University Office for Information Technology (Massachusetts) addresses issues in implementing management techniques to improve and maintain program quality. Topics include motivation, executive-level knowledge and support, specific changes made, and response and assistance…

A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)

An institutional advancement administrator draws on experience running an office with limited resources to offer suggestions to others, including putting basics in place first, then fine-tuning them, and developing a do-everything publication, a plan for special events and fund-raising, an annual giving structure, and a strong core of volunteers.…

Various aspects of effective secondary school athletic program administration are discussed. Separate sections outline factors school principals should consider concerning role of the athletic program in the overall curriculum, program management, safety and care of equipment, criteria for student participation, participation requirements,…

Before colleges and universities can take advantage of the full potential of information technology (IT) to improve administration, they must be able to measure its value and justify adoption. A "return on management" methodology links IT, managerial, and organizational performance to assess management value added, thus relative productivity, of…

Alternatives for revitalizing the programs and management of student services in community colleges are reviewed in this paper. First, alternatives related to student services programs are considered, including: (1) the increased use of computer-assisted counseling to integrate student services more fully with mainstream academic activities; (2)…

Adapting the principles outlined in "In Search of Excellence: Lessons from America's Best Run Companies" (Thomas J. Peters and Robert H. Waterman, Jr.) to the operations of continuing education departments, this paper discusses eight rules for success and provides examples of their application. Rule One, "Bias for Action," emphasizes the…

Describes a process whereby a community college continuing education division can be effectively promoted within the college. Considers the following elements of program advocacy: goal setting; evaluation of the continuing education division and its internal and external environments; and devising, implementing, and evaluating advocacy strategies.…

Five veteran college alumni directors share strategies for creating an effective association: deciding what program aspects must be measured; assessing the program realistically; listening to customers; stretching program resources to hold down cost and work more efficiently; and remembering the value of the human touch in program design and…

Although volunteers serve many useful functions in fund raising, soliciting gifts should be left to staff. Volunteers are hard to recruit, keep, motivate, are unreliable, lacking in expertise, and they can balk at the realities of development tasks. Development offices should carefully think through the appropriate roles for these individuals.…

A conceptual and practical plan is outlined for campus alcohol abuse prevention programs. Barriers to program success are identified, and a prevention strategy is presented that focuses on methods to: (1) define alcohol-related problems, (2) negotiate a prevention contract, and (3) develop a peer problem-solving approach to alcohol education.…

The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…