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Direct linkAllison Gallegos-Jeffrey; Chelsea Barth; Sierra Smith; Taylor McDowell; Tyler Janzen; Joe Smyser; Erika Bonnevie – Journal of American College Health, 2025
Objective: This study evaluates Drunken Rewind, an animated digital media campaign designed to reduce binge drinking. Participants: The campaign was targeted to white males aged 18-34, who are at the highest risk of binge drinking. Methods: The intervention consisted of an animated series that merged health communications approaches with marketing…
Descriptors: Alcohol Abuse, Drinking, Males, Whites
