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Poškus, Mykolas Simas; Valickiene, Rasa Pilkauskaite; Kuzinas, Arvydas – Discourse and Communication for Sustainable Education, 2020
Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first…
Descriptors: Foreign Countries, Persuasive Discourse, Sustainability, Recycling