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Download full textKeim, William A., Ed.; Keim, Marybelle C., Ed. – New Directions for Community Colleges, 1981
This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…
Descriptors: Community Colleges, Mass Media, Needs Assessment, Program Effectiveness
Cunanan, Esmeralda S.; Maddy-Bernstein, Carolyn – TASPP Brief, 1993
This issue, the second of a two-part series on gender equity, presents strategies that nontraditional programs around the country have found to be helpful in combating the problems of educational and occupational segregation by sex. Described in detail is the Outreach Equity Non-Traditional Program located at the Florida Advanced Technology Center…
Descriptors: College Programs, Demonstration Programs, Models, Nontraditional Education
Lindsay, Janis – 1983
A study examined the career education opportunities available to mentally handicapped adults in British Columbia. The primary objectives of the study were to assess the effectiveness of various methods and models in meeting the needs of mentally handicapped adults, to explore the policy implications of the program strengths and weaknesses, to…
Descriptors: Adult Education, Adult Programs, Articulation (Education), Career Education
