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Peer reviewedSchrader, Stuart M.; Mills, Kim White; Dick, Robert – JACA: Journal of the Association for Communication Administration, 2001
Addresses one Communication Department's sojourn in designing, developing, and proposing a unique Master of Arts in Applied Communication. Discusses steps in developing an applied graduate program, the mission statement for the program, the curriculum, the expected impact of the graduate program on the undergraduate program, and program strengths.…
Descriptors: Communication (Thought Transfer), Curriculum Development, Higher Education, Masters Programs
