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Download full textCorporation for National and Community Service, 2005
Living in an information age, targeting the news media has become one of the most effective methods used by national service programs for transmitting information to the public. This report describes a strategic approach that can assist public relations departments to determine: (1) Who one's audience is and what their opinions, attitudes, and…
Descriptors: Volunteers, News Reporting, Public Service, Program Effectiveness
