What's working in the area of marketing and recruiting for master's-level graduate programs? To find out, the National Association of Graduate Admissions Professionals (NAGAP) and Noel-Levitz conducted a national, Web-based poll to determine and report the most effective practices. Highlights from the findings: (1) Among the "top 10" most…

This paper presents the appendix to "Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012" report. Included in this appendix are: (1) Ratings of the primary practices measured in this study, displayed by institution type; (2) The practice of purchasing prospective student names and addresses; (3) Ratings of…

Applies data envelopment analysis to measure value added in Master of Business Administration education in the United States. Highlights the MBA program as an example of a value-adding process in education, and demonstrates how such programs' efficiency in providing value to students may be evaluated. The top 20 MBA programs resemble the second 20…