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Communicating Career Technical Education: Learner-Centered Messages for Effective Program Recruitment
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Advance CTE: State Leaders Connecting Learning to Work, 2021
Effective recruitment into Career Technical Education (CTE) programs requires framing CTE to meet the needs and aspirations of each learner and their parent/guardian. This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE that most resonate as well as the go-to messengers…
Descriptors: Communication Strategies, Vocational Education, Student Recruitment, Program Effectiveness