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Direct linkTakahashi, Bruno – Applied Environmental Education and Communication, 2009
Social marketing has emerged in the last decades as a popular behavior change approach. Its application has produced mixed results, but the noticeable increase in its application in the environmental arena calls for an assessment of its development. This study presents an analysis of such development in both theory and practice. Results suggest…
Descriptors: Behavior Modification, Program Effectiveness, Marketing, Behavior Change
