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Malsbary, Dean R. – Business Education Forum, 1974
Selected research studies in general business are reported, dealing with characteristics of an effective teacher of general business, use of audiovisual media to assist the teaching-learning process, and effectiveness of the general business course. Keeping abreast of and undertaking needed research is necessary to improve general business…
Descriptors: Audiovisual Aids, Audiovisual Instruction, Business Education, Business Education Teachers